Account Based Marketing

Vapi

Account Based Marketing role driving pipeline and engagement for Vapi's voice AI platform. Owning the ABM program and collaborating closely with Sales and Marketing teams.

Posted 6/11/2026full-timeSan Francisco • California • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Build and own the ABM program end-to-end - tier accounts, define the target universe, orchestrate personalized multi-channel campaigns in concert with the marketing team
Drive pipeline from named accounts in close partnership with Sales and SDRs, with account-specific content and outbound plays
Activate intent data and buying signals via Clay, reo.dev, and HubSpot to time outreach and convert anonymous signals to pipeline
Design executive engagement and field programs (executive dinners, VIP event tracks, bespoke content) to accelerate deals
Own ABM reporting and attribution - account engagement, pipeline influence, deal velocity - and present to leadership weekly

Requirements

What you’ll need

4–7 years B2B marketing, 2+ years in ABM or enterprise demand gen, with pipeline results to back it up
Fluent in the ABM tech stack: HubSpot/Salesforce, Clay, intent platforms, LinkedIn ads
Can translate a developer-first platform into compelling narratives for technical and business buyers alike
A natural Sales-Marketing partner who embeds with AEs and SDRs and runs real account planning
A builder mindset - energized by the absence of a playbook, moves fast, and raises the enterprise marketing bar

Benefits

Comp & perks

Competitive compensation: includes a strong base salary and meaningful equity ownership
Comprehensive health coverage: medical, dental, and vision plans
Flexible time off: take-what-you-need vacation policy with an emphasis on rest and balance
Daily meals: catered lunches and dinners provided for in-office days
Lifestyle & wellness stipends: monthly allowances to support rent, transportation, food, fitness, and mental well-being
Professional development: annual learning stipends for courses, conferences, and upskilling
Team connection: regular offsites, team events, and opportunities to build in-person relationships

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

ABMB2B marketingenterprise demand generationpipeline managementaccount engagementdeal velocitycontent creationoutbound marketingnarrative developmentreporting and attribution

Soft Skills

collaborationcommunicationstrategic thinkingadaptabilityproblem-solvingcreativityrelationship buildingleadershipinitiativeanalytical thinking