Marketing Operations – Campaign Manager

Vapi

Campaign Manager owning HubSpot platform at Vapi, enhancing lead engagement and nurturing. Collaborating with RevOps to drive marketing success and improve sales strategies.

Posted 7/25/2026full-timeSan Francisco • California • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in HubSpot platform ownership, campaign management, and marketing operations, with a strong focus on data quality and analytics. Proficient in managing lifecycle stages, email operations, and reporting to optimize marketing performance and drive revenue growth.

Highest-signal resume keywords

HubSpot Platform OwnershipCampaign ManagementEmail Deliverability MonitoringSQL ProficiencyData Quality Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Tracking Best PracticesLifecycle Stage DefinitionsBehavioral Trigger WorkflowsUTM StructuresAttribution ModelsEmail OperationsWebinar OperationsData AnalysisAPI Data ExtractionCRM Integration

Soft Skills

Analytical SkillsAutonomous Work StylePrioritization

Tools & Technologies

HubSpotSalesforceHockeyStackLLM APIsClaude Code

Industry Keywords

Revenue OperationsMarketing OperationsHigh-Growth CompanyLead ConversionEngagement Signals

Tech Stack

Tools & technologies

JavaScriptNext.jsPythonSQLTypeScript

About the role

Key responsibilities & impact

HubSpot platform ownership
Own workflow and email operations in Hubspot
Own email deliverability: monitor domain reputation, bounces, and spam complaints; govern send frequency across teams
Lifecycle and nurture execution
Support behavioral trigger workflows, onboarding sequences, and nurture tracks by segment
Collaborate with RevOps on the segmentation taxonomy (ICP tiers, personas, verticals, lifecycle stages)
Maintain lifecycle stage definitions (MQL/SQL/etc.) and monitor stage-to-stage conversion to flag where leads stall
Surface engagement signals (webinar attendance, high-intent page visits) to and maintain high-intent alerts
Campaign operations
Run pre-launch QA as a gated process: UTM/link checks, rendering tests, list validation, and suppression logic
Own webinar and event operations end-to-end - registration, attendance tracking, post-event automation - and conference lead capture (badge scan → upload → routing → follow-up) against a defined turnaround SLA
Keep campaign data clean and consistent across Hubspot and Salesforce so downstream reporting can be trusted
Reporting and attribution support
Maintain funnel dashboards and stage-conversion reporting; run the recurring marketing-sales funnel review
Own campaign performance reporting and stakeholder requests, building self-serve dashboards
Keep HockeyStack inputs clean and surface attribution outputs into team reporting
Keep campaign influence visible on opportunities, so pipeline reporting reflects marketing's contribution

Requirements

What you’ll need

5+ years of experience in campaign management, marketing operations, revenue operations, or a related function at a high-growth company
Fluency in UTM structures, attribution models, and campaign tracking best practices
Excellent analytical skills - you're comfortable in spreadsheets, can write basic SQL, and know how to find signal in noisy data
Have built or prototyped AI-powered workflows using LLM APIs, Claude Code, etc
Deep in Hubspot - you use it for more than list pulls; you know the API and how to extract data programmatically
Comfortable in Salesforce - you can maintain database hygiene, and wire up CRM integrations
Obsessed with data quality - enrichment rates, match rates, and hygiene aren't metrics you track, they're things you lose sleep over
Fast and autonomous - Vapi moves quickly, and you'll prioritize ruthlessly.

Benefits

Comp & perks

Comprehensive health coverage: Medical, dental, and vision plans
Flexible time off: Take what you need
Catered meals
Transportation
Gym
$10k annual L&D budget