VP of Marketing

Vapi

VP of Marketing driving growth and shaping the narrative for Vapi's voice AI platform. Collaborating with founders and influencing product marketing strategies to achieve growth objectives.

Posted 4/14/2026full-timeSan Francisco • California • 🇺🇸 United StatesLead💰 $280,000 - $330,000 per yearWebsite

About the role

Key responsibilities & impact

Build a deep understanding of Vapi’s product, developer motion, and enterprise GTM strategy
Audit current marketing channels, growth loops, and attribution systems
Align with founders and GTM leadership on positioning, priorities, and success metrics
Establish marketing operating cadence (OKRs, pipeline reviews, reporting)
Refine positioning and messaging across developer and enterprise audiences
Begin scaling high-impact growth channels (content, SEO, developer engagement)
Launch a cohesive marketing engine spanning developer growth, product marketing, and demand generation
Implement clear attribution and resource allocation across channels
Deliver measurable impact on developer activation and enterprise pipeline generation

Requirements

What you’ll need

You’ve scaled a developer-first or infrastructure product from early traction to meaningful growth (e.g. $30M to $100M ARR or 100K to 1M+ users)
You understand both PLG and enterprise GTM motions and how to balance them effectively
Product marketing is your core strength. You can translate complex technical systems into compelling narratives
You operate at a VP/CMO level with strong ownership, judgment, and bias for action
You’ve worked in lean, high-growth environments and know how to prioritize ruthlessly
Bonus: Experience in voice AI, real-time systems, or conversational AI

Benefits

Comp & perks

Real stake: We offer a competitive salary and excellent equity ownership
Comprehensive health coverage: medical, dental, and vision plans
Team love: We love hanging out, and we do quarterly off-sites
Flexible time off: take what you need
More: catered meals, transportation, gym, and a $10k annual L&D budget

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingdeveloper engagementSEOattribution systemsOKRspipeline reviewsdemand generationvoice AIreal-time systemsconversational AI

Soft Skills

ownershipjudgmentbias for actionprioritizationcommunication