Vapi

VP of Marketing

Vapi

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • United States

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Salary

💰 $280,000 - $330,000 per year

Job Level

Lead

About the role

  • Build a deep understanding of Vapi’s product, developer motion, and enterprise GTM strategy
  • Audit current marketing channels, growth loops, and attribution systems
  • Align with founders and GTM leadership on positioning, priorities, and success metrics
  • Establish marketing operating cadence (OKRs, pipeline reviews, reporting)
  • Refine positioning and messaging across developer and enterprise audiences
  • Begin scaling high-impact growth channels (content, SEO, developer engagement)
  • Launch a cohesive marketing engine spanning developer growth, product marketing, and demand generation
  • Implement clear attribution and resource allocation across channels
  • Deliver measurable impact on developer activation and enterprise pipeline generation

Requirements

  • You’ve scaled a developer-first or infrastructure product from early traction to meaningful growth (e.g. $30M to $100M ARR or 100K to 1M+ users)
  • You understand both PLG and enterprise GTM motions and how to balance them effectively
  • Product marketing is your core strength. You can translate complex technical systems into compelling narratives
  • You operate at a VP/CMO level with strong ownership, judgment, and bias for action
  • You’ve worked in lean, high-growth environments and know how to prioritize ruthlessly
  • Bonus: Experience in voice AI, real-time systems, or conversational AI
Benefits
  • Real stake: We offer a competitive salary and excellent equity ownership
  • Comprehensive health coverage: medical, dental, and vision plans
  • Team love: We love hanging out, and we do quarterly off-sites
  • Flexible time off: take what you need
  • More: catered meals, transportation, gym, and a $10k annual L&D budget
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingdeveloper engagementSEOattribution systemsOKRspipeline reviewsdemand generationvoice AIreal-time systemsconversational AI
Soft Skills
ownershipjudgmentbias for actionprioritizationcommunication