Senior Copywriter
VALID Digitalagentur GmbH
full-time
Posted on:
Location Type: Hybrid
Location: Cologne • 🇩🇪 Germany
Visit company websiteJob Level
Senior
About the role
- Conceptualize and implement communications for complex, explanation-intensive products
- Develop concepts and copy for campaigns, digital touchpoints and sales-oriented measures
- Work closely with design and consulting teams
- Understand customer journeys and the communication logic of large organizations
- Analyze briefs and target audiences precisely
- Translate complex content into concise, on-point messaging
- Participate in client calls and confidently present (interim) results
- Support projects from kick-off through concept development to final execution
Requirements
- At least 5 years of relevant experience in copywriting with a focus on complex, explanation-intensive products
- Experience in insurance and financial communications is a plus
- Excellent language skills: precise, clear and stylistically confident
- High personal standards for quality
- Aim to drive progress and raise your own benchmarks
- Ambiguity is not an obstacle but a starting point
- Structured, curious and solution-oriented
- Proficient in long copy as well as concise headlines, claims and digital text formats
- Quickly grasp complex topics and translate them into structured copy
- Work reliably and maintain an overview
- Take responsibility, think proactively and question constructively
- Digitally savvy: social media platforms, performance logic and browser-based tools
- Use AI tools and advanced prompting techniques
- German at native level; good English (spoken and written) is welcome
Benefits
- Autonomy in your role
- Individual freedom to shape your work
- Varied opportunities to design and influence projects
- Constructive, friendly team collaboration
- Clear and transparent communication on an equal footing
- Diverse and challenging tasks
- Fair working hours and a healthy work–life balance
- Flexible working hours
- Personal working time account
- Hybrid working
- Modern and ergonomically equipped agency
- Regular opportunities to work remotely
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
copywritinglong copyconcise headlinesdigital text formatscomplex content translationcampaign developmentcommunication logic
Soft skills
excellent language skillshigh personal standards for qualitystructuredcurioussolution-orientedreliableproactiveconstructive questioning