Associate Marketing Manager, Streaming
TMB (Trusted Media Brands)
Lifecycle Marketing Manager
V2FUTURE
full-time
Posted on:
Location: California • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop and execute customer optimization and conversion strategies across in-app and email channels, and other avenues.\n
- Collaborate closely with Sales and Marketing teams to devise and implement efficient campaigns, ensuring learning pathways of transition from starter plans to upgrade.\n
- Partner with the Product team, contributing insights and expertise to introduce new features designed to drive conversions and enhance the user experience.\n
- Foster cross-functional relationships to align product development with the overarching goal of optimizing our conversion landscape and maximizing growth opportunities.\n
- Lead and measure the development and execution of user-centric programs that generate tangible results and drive upsells.\n
- Identify and assess new monetization opportunities as we expand our customer base and product portfolio.
Requirements
- 5+ years experience in monetization, growth, email, customer marketing or another role that marries strategy, marketing, data, and operations in a PLG tech or retail company.\n
- Strong capability in email and customer experience systems like Hubspot, Klaviyo, Braze, Pendo, Amplitude\n
- Direct experience in a product-led-growth, direct-to-consumer, self-serve retail or tech company.\n
- Success leading cross-functional initiatives across Marketing, Sales, Product, & Operations, especially in fast-paced, evolving environments.\n
- A strong grasp of customer psychology and behavior around pricing and self-serve products.\n
- Comfortable working with early-stage teams, internationally time zoned.
