Vício

Paid Media Analyst – Mid-level

Vício

full-time

Posted on:

Location Type: Hybrid

Location: Fortaleza • Brazil

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About the role

  • Upload, structure, and optimize campaigns on Google Ads and Meta Ads;
  • Create and manage audiences, ad sets, and A/B tests;
  • Monitor metrics such as CTR, CPA, ROAS, CPM and Connect Rate for decision-making;
  • Implement page tracking using Google Tag Manager, UTMs and campaign naming conventions;
  • Analyze results and propose improvements to ads, creatives, copy and funnel structure.

Requirements

  • Practical proficiency in Google Ads and Meta Ads
  • Ability to read and analyze metrics for data-driven decision making
  • Experience with tracking via Google Tag Manager
  • Analytical thinking, organization and attention to detail
  • Strong communication skills to collaborate with teams such as Design, Copy, Landing Page and Audiovisual
  • Certifications in paid media (Google Ads, Meta Blueprint or similar) — Nice to have
  • Full-funnel perspective, understanding ads, landing pages, creatives and offers — Nice to have
  • Experience managing traffic for launches and evergreen (perpetual) campaigns — Nice to have
  • Experience with structured testing and documenting learnings — Nice to have
Benefits
  • Bradesco health insurance (fully covered by the company, no co-pay)
  • Meal or food voucher (Caju Benefits)
  • Transportation voucher
  • Gympass
  • Psicologia Viva (online therapy)
  • Conexa Saúde (telemedicine)
  • Birthday day off
  • Flexible working hours
  • Free parking
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google AdsMeta AdsA/B testingGoogle Tag ManagerUTMsCTRCPAROASCPMdata analysis
Soft Skills
analytical thinkingorganizationattention to detailcommunication
Certifications
Google Ads certificationMeta Blueprint certification