
Content Writer, PR Strategist
Uvation
part-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Write, edit, and publish high-quality content including articles, blog posts, case studies, white papers, and other written materials.
- Develop and maintain a content calendar that aligns with marketing and PR goals.
- Research and generate content ideas that resonate with target audiences and reflect industry trends.
- Ensure all content is accurate, compelling, and adheres to SEO best practices to enhance online visibility and engagement.
- Utilize content management systems (CMS) such as WordPress, Magento, or similar platforms to publish and manage content.
- Optimize content for readability and user experience using HTML/CSS and other web development tools as needed.
- Create engaging and informative blog posts that drive traffic and establish thought leadership.
- Monitor blog performance using analytics tools like Google Analytics, SEMrush, or similar platforms.
- Develop and execute strategic PR plans to enhance the company’s brand image and reputation.
- Craft press releases, media pitches, and PR materials that effectively communicate company news, events, and achievements.
- Build and maintain relationships with journalists, media outlets, and influencers to secure coverage and promote positive press.
Requirements
- Proven 3+ Years of Experience in content writing and PR strategy, with a strong portfolio of published work.
- Excellent writing, editing, and proofreading skills with a keen eye for detail.
- Demonstrated ability to create engaging content and execute effective PR campaigns.
- Strong analytical skills and experience with data-driven decision making.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field is preferred.
Benefits
- Flexible work arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
content writingeditingproofreadingSEOHTMLCSSanalyticsPR strategycontent management systemsdata-driven decision making
Soft Skills
attention to detailproject managementtime managementcommunicationrelationship buildingcreativitystrategic thinkingadaptabilitycollaborationproblem solving