Job Level
Mid-LevelSenior
Tech Stack
MagentoWordPress
About the role
- Write, edit, and publish high-quality content including articles, blog posts, case studies, white papers, and other written materials.
- Develop and maintain a content calendar that aligns with marketing and PR goals.
- Research and generate content ideas that resonate with target audiences and reflect industry trends.
- Ensure all content is accurate, compelling, and adheres to SEO best practices to enhance online visibility and engagement.
- Utilize CMS platforms such as WordPress or Magento to publish and manage content.
- Optimize content for readability and user experience using HTML/CSS and other web development tools as needed.
- Create engaging blog posts, monitor blog performance using Google Analytics and SEMrush, and engage with readers.
- Collaborate with designers and multimedia experts to enhance content with visuals and infographics.
- Develop and execute strategic PR plans, craft press releases and media pitches, and build relationships with journalists and influencers.
- Monitor media coverage and industry trends; assist with crisis communication strategies when needed.
- Plan and implement integrated content, PR, and SEM campaigns; coordinate with marketing and product teams.
- Track and analyze performance of content and PR campaigns using analytics tools to refine strategies.
Requirements
- Proven 3+ Years of Experience in content writing and PR strategy, with a strong portfolio of published work.
- Excellent writing, editing, and proofreading skills with a keen eye for detail.
- Strong analytical skills and experience with data-driven decision making.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field is preferred.
- Proficiency in SEO tools such as Moz, Ahrefs, or Google Search Console for keyword research and site audits.
- Familiarity with SEM tools including Google Ads, Bing Ads, and programmatic ad platforms.
- Basic understanding of HTML/CSS for content formatting and troubleshooting.
- Knowledge of CMS platforms (e.g., WordPress, Magento) and experience with website analytics tools (e.g., Google Analytics, SEMrush).