Uvation

Content Writer, PR Strategist

Uvation

contract

Posted on:

Origin:  • 🇮🇳 India

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Job Level

Mid-LevelSenior

Tech Stack

MagentoWordPress

About the role

  • Write, edit, and publish high-quality content including articles, blog posts, case studies, white papers, and other written materials.
  • Develop and maintain a content calendar that aligns with marketing and PR goals.
  • Research and generate content ideas that resonate with target audiences and reflect industry trends.
  • Ensure all content is accurate, compelling, and adheres to SEO best practices to enhance online visibility and engagement.
  • Utilize CMS platforms such as WordPress or Magento to publish and manage content.
  • Optimize content for readability and user experience using HTML/CSS and other web development tools as needed.
  • Create engaging blog posts, monitor blog performance using Google Analytics and SEMrush, and engage with readers.
  • Collaborate with designers and multimedia experts to enhance content with visuals and infographics.
  • Develop and execute strategic PR plans, craft press releases and media pitches, and build relationships with journalists and influencers.
  • Monitor media coverage and industry trends; assist with crisis communication strategies when needed.
  • Plan and implement integrated content, PR, and SEM campaigns; coordinate with marketing and product teams.
  • Track and analyze performance of content and PR campaigns using analytics tools to refine strategies.

Requirements

  • Proven 3+ Years of Experience in content writing and PR strategy, with a strong portfolio of published work.
  • Excellent writing, editing, and proofreading skills with a keen eye for detail.
  • Strong analytical skills and experience with data-driven decision making.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field is preferred.
  • Proficiency in SEO tools such as Moz, Ahrefs, or Google Search Console for keyword research and site audits.
  • Familiarity with SEM tools including Google Ads, Bing Ads, and programmatic ad platforms.
  • Basic understanding of HTML/CSS for content formatting and troubleshooting.
  • Knowledge of CMS platforms (e.g., WordPress, Magento) and experience with website analytics tools (e.g., Google Analytics, SEMrush).