Uvation

Marketing Specialist

Uvation

contract

Posted on:

Location Type: Remote

Location: Remote • 🇷🇸 Serbia

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Job Level

Mid-LevelSenior

Tech Stack

MagentoWordPress

About the role

  • Develop and implement comprehensive marketing strategies tailored to the North American data center market.
  • Collaborate with sales and product teams to align marketing campaigns with business objectives and sales goals.
  • Design and execute multi-channel marketing campaigns (digital, events, content) to generate qualified leads and support sales efforts.
  • Manage Google Ads campaigns, including keyword research, ad copy creation, and performance optimization.
  • Write, edit, and publish high-quality content such as articles, blog posts, case studies, and white papers.
  • Maintain an editorial calendar and ensure timely delivery of compelling content across various platforms.
  • Develop and execute PR plans to enhance brand image and reputation.
  • Craft press releases, media pitches, and other PR materials to communicate company news and achievements.
  • Build and maintain relationships with media, journalists, and influencers to secure coverage.
  • Oversee digital marketing efforts including SEO, SEM, email campaigns, and social media.
  • Utilize analytics tools (e.g., Google Analytics, SEMrush) to track performance, generate insights, and optimize strategies.
  • Conduct analysis and research on social media marketing trends, audience engagement, and campaign performance specifically for the North American market.
  • Develop and implement social media strategies to enhance brand presence and engagement across platforms like LinkedIn, Twitter, Facebook, and Instagram.
  • Use social media analytics tools (e.g., Facebook Insights, Twitter Analytics, LinkedIn Analytics) to track metrics and adjust strategies accordingly.
  • Conduct market research and analyze market trends to identify opportunities for business growth in the North American data center market.
  • Analyze customer behavior, preferences, and purchasing patterns to inform marketing strategies and campaigns.
  • Measure and analyze the performance of marketing campaigns and make recommendations for optimization.
  • Stay up-to-date with industry trends and best practices in marketing analytics.
  • Prepare detailed reports and present findings to key stakeholders.
  • Develop initiatives to enhance brand visibility and establish thought leadership.
  • Coordinate PR efforts and secure speaking engagements to amplify brand presence.
  • Work closely with cross-functional teams (sales, product development, customer support) to ensure cohesive marketing strategies.
  • Communicate with stakeholders to align marketing initiatives with business priorities.
  • Manage marketing budgets effectively to maximize ROI and cost-effectiveness.
  • Prepare regular reports on marketing activities, performance metrics, and outcomes for senior management.

Requirements

  • Education: Bachelor’s degree in Marketing, Business Administration, Communications, Journalism, or related field. MBA or master’s degree preferred.
  • Experience: 5+ years in marketing with a focus on B2B technology or data center solutions.
  • Technical Skills: Proficiency in Google Ads, Google Merchant Center, Google Tag Manager, social media marketing tools, analytics platforms (e.g., Google Analytics), and content management systems (e.g., WordPress, Magento). Basic understanding of HTML/CSS.
  • Market Research: Proven experience conducting market research and competitive analysis specifically for the North American market.
  • Social Media Marketing: Expertise in social media strategy, content creation, and analysis, including using social media analytics tools to drive engagement and optimize performance.
  • Soft Skills: Excellent written and verbal communication skills, analytical thinking, project management abilities, and the capability to thrive in a fast-paced environment.
  • Additional Skills: Strong portfolio of published work and demonstrated ability to create engaging content and execute effective PR campaigns.
Benefits
  • Flexible work arrangements

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing strategiesmulti-channel marketing campaignsGoogle AdsSEOSEMcontent creationmarket researchsocial media strategyanalyticsHTML/CSS
Soft skills
written communicationverbal communicationanalytical thinkingproject managementcollaborationrelationship buildingadaptabilitycreativitytime managementpresentation skills
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business AdministrationBachelor’s degree in CommunicationsBachelor’s degree in JournalismMBA or master’s degree (preferred)