Business Consultant

Utah State Alumni Association

Business Consultant providing e-commerce and digital marketing assistance to rural Utah agricultural businesses. Delivering services through various methods to improve their online revenue and market reach.

Posted 6/10/2026full-timeBeaver • Utah • 🇺🇸 United StatesJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Provide individualized e-commerce and digital marketing technical assistance to rural Utah agricultural businesses, with a target of serving at least two businesses per month per consultant.
Assess each participating business's current online presence, market position, customer base, digital capacity, and readiness to implement e-commerce or digital marketing improvements.
Help agricultural businesses select, improve, and manage appropriate e-commerce platforms, online storefronts, payment systems, product listings, inventory workflows, shipping approaches, and customer service practices.
Advise businesses on digital marketing strategy, including search engine optimization, social media marketing, email marketing, content planning, paid advertising, analytics, customer segmentation, and brand development.
Provide practical coaching to help businesses implement recommended improvements rather than only providing general advice.
Support businesses in developing measurable goals, action plans, timelines, and performance metrics related to online sales, customer acquisition, customer retention, and market expansion.
Deliver services statewide to rural Utah agricultural businesses through virtual consultations, regional visits, on-site business evaluations, workshops, webinars, and partner referrals.
Maintain accurate case notes, client records, service data, impact measures, and required documentation for university, grant, and partner reporting.
Coordinate with USU Extension, agricultural organizations, economic development partners, local food systems partners, and other statewide stakeholders to identify eligible businesses and align technical assistance with rural economic development priorities.
Develop or adapt educational materials, checklists, templates, and training resources related to agricultural e-commerce and digital marketing.
Participate in program evaluation, outcome reporting, client follow-up, and continuous improvement of the technical-assistance model.
Stay current on e-commerce tools, digital marketing practices, platform changes, analytics tools, artificial intelligence tools, consumer trends, and legal or regulatory considerations relevant to online agricultural sales.
Perform other job-related duties as assigned.

Requirements

What you’ll need

A bachelor's degree in business administration, marketing, digital marketing, e-commerce, agricultural business, communications, information systems, entrepreneurship, Extension education, or a related field; or an equivalent combination of education and directly related professional experience.
A minimum of two years of professional experience in e-commerce, digital marketing, business consulting, small business ownership, agricultural business support, or a closely related field.
Demonstrated expert-level competence in e-commerce or digital marketing, including experience advising, managing, or implementing digital strategies for businesses.
Ability to provide technical assistance to a statewide clientele of rural Utah agricultural businesses through virtual, in-person, and hybrid service models.
Ability and willingness to travel within Utah, including to rural communities, as needed to meet program objectives.

Benefits

Comp & perks

Excellent benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

e-commercedigital marketingsearch engine optimizationsocial media marketingemail marketinganalyticscustomer segmentationbrand developmentpayment systemsinventory workflows

Soft Skills

coachingcommunicationconsultinggoal settingaction planningperformance metricsclient follow-upcontinuous improvementtechnical assistancecollaboration