Marketing Specialist – Mid/Senior

Unit8

Marketing Specialist responsible for creating digital marketing content and coordinating campaigns at Unit8. Collaborating with the Marketing Lead and various contributors to drive the strategy.

Posted 6/10/2026full-timeKraków • 🇵🇱 PolandSeniorWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

content creationcopywritingSEOlead generationdigital marketingcampaign executionwebinar managementdigital asset creationdata sciencemachine learning

Soft Skills

organizational skillscan do attitudefast learneradaptabilitycollaborationcommunicationproblem-solvingtime managementcreativityflexibility

Tools & Technologies

blogLinkedIndigital distribution toolsmarketing automation toolsanalytics toolscontent management systemsvideo editing softwareemail marketing platformswebinar softwareevent management tools

Industry Keywords

B2Bdigital transformationtechnology environmentGTM strategycontent marketingin-person eventssponsored eventsself-employmentPolandwhitepapers

About the role

Key responsibilities & impact

In close collaboration with our Marketing Lead, you will be responsible for the creation and curation of digital marketing content.
You will also be in charge of the digital distribution of our campaigns.
Execute on the digital GTM Strategy for various markets
Create and coordinate content for our external channels (blog/Linkedin) in collaboration with our branding agency and internal contributors.
Leverage and distribute the created content in multiple formats (including blog posts articles, website, videos, whitepapers).
Execute end-to-end marketing campaigns, from idea to execution, and post-analysis
Create and coordinate lead generation activities: mailing campaigns, webinars, roundtables
Be involved in planning and execution of in-person events, both sponsored by and owned by Unit8.
Create your own professional path with flexibility to grow into desired streams.
Are You the team member we are looking for?

Requirements

What you’ll need

3+ years of content creation experience (preferably in b2b, technology environment)
Strong Digital skills (knowledge of most common tools/ being comfortable with creating digital assets) and content creation skills (copywriting/SEO driven pieces)
Great organisational skills: comfortable with juggling various streams at the same time
Can do attitude, fast learner and ready to face challenges as they arise
Experience in content marketing driven lead generation process
Desired: experience in webinar management process
Desired: past exposure to and interest in technology and digital transformation (AI/Machine Learning/Data science)
Fluent Professional written English is a must
You are eligible to register as sole trader (self-employment) in Poland

Benefits

Comp & perks

Trust from Day One: We believe in your expertise, and trust is a core part of our culture.
Work that Matters: You will do things that matter, and together we will facilitate the work of others.
Passion-Led Projects: We create an environment where you can pursue your passion alongside great talent. If the future makes you excited, you belong here.
Impact: Create your own professional path with flexibility to grow into desired streams.
Compensation: Competitive base salary plus an annual bonus based on your and the company's performance.
Flexibility & Growth: "Above the norm" flexibility on where/when you work, up to 10% of your time dedicated to learning and pro-bono projects.
Well-being: 30 paid days off, private healthcare, and a Multisport card. We’re a team of enthusiasts—you'll find us doing everything from bouldering after work to running marathons across Europe together.
Connection & Fun: Whether it’s our cross-office off-sites, online events, or a dedicated quarterly team budget for after-work activities, we make sure we stay connected.