DTC E-commerce Copywriter, US Market Experience

UMAEZ - Universidad Multicultural Agroecológica Emiliano Zapata

DTC copywriter producing email, SMS, landing page, and product copy for subscription-first fragrance and wellness brands. Supporting retention, conversion, and SEO across US-focused markets.

Posted 8/13/2026full-timeRemote • 🇵🇭 PhilippinesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in DTC and e-commerce copywriting, with a strong focus on email flows, SEO content, and brand narrative development. Proficient in creating compelling copy across various platforms while ensuring high-quality, client-ready output.

Highest-signal resume keywords

DTC Copywriting ExperienceKlaviyo Flows and CampaignsSEO CopywritingDirect-Response CopywritingSMS Platform Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email FlowsSEO Content CreationDirect-Response CopywritingLanding Page CopyProduct CopyProofreadingKeyword ResearchOn-Page OptimizationMeta CopyAI Integration in Copywriting

Soft Skills

Fast TurnaroundAttention to DetailAdaptability Across Brands

Tools & Technologies

Klaviyo SMSPostscriptAttentive

Industry Keywords

FragrancePersonal CareBeautyHealth and WellnessE-commerce

About the role

Key responsibilities & impact

Write email flows including welcome, post-purchase, pre-renewal, cancellation save, win-back, and payment recovery
Write email campaigns including promotional sends, launches, seasonal campaigns, upsell, and re-engagement
Create SMS copy
Write subject lines, preheaders, and CTAs
Write landing page and pre-lander copy when needed to fill workload gaps
Help write, fine-tune, proofread, and localize product page copy
Help write website and brand copy, including homepage, brand narrative, and supporting pages
Create SEO content including category pages, blog posts, and on-site copy optimized for organic traffic
Write for subscription-first fragrance and health and wellness DTC brands across email, landing pages, product copy, and SEO

Requirements

What you’ll need

2+ years of DTC or e-commerce copywriting experience
Portfolio including email flows, landing pages, and product copy
Experience with Klaviyo flows and campaigns
Strong direct-response copywriting instincts
Ability to write across multiple brands, voices, avatars, and categories
Experience in fragrance, personal care, beauty, or health and wellness is a strong advantage
Ability to incorporate AI into the copywriting workflow while producing specific, human-edited, client-ready copy
Near-native US English proficiency
Fast turnaround and clean, proofread output
Proven performance of written emails for subscription DTC brands is a strong advantage
SEO copywriting experience, including keyword research, on-page optimization, and meta copy, is a strong advantage
SMS platform experience with Klaviyo SMS, Postscript, or Attentive is a strong advantage
Experience writing across multiple brands or clients simultaneously is a strong advantage

Benefits

Comp & perks

Competitive monthly rate (contractor) to be discussed based on experience
Fully remote - no office, no fixed timezone
Learning & development budget
Access to winning ad and landing page references across our brand portfolio
Clear growth path as the team and brand portfolio expands
Weekly performance reviews and tight feedback loops with senior team members
Exposure to multi-market DTC operations across US and Southeast Asia