DTC E-commerce Copywriter, US Market Experience

UMAEZ - Universidad Multicultural Agroecológica Emiliano Zapata

DTC copywriter creating email, SMS, landing page, and SEO copy for subscription fragrance and health-and-wellness brands. Optimizing messaging for US-market desire, conversion, and retention.

Posted 8/13/2026full-timeRemote • 🇬🇧 United KingdomJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in DTC and e-commerce copywriting, with a strong focus on email flows, landing pages, and SEO content. Proficient in creating compelling copy that drives engagement and conversions across multiple brands and categories.

Highest-signal resume keywords

DTC Copywriting ExperienceKlaviyo Email CampaignsSEO CopywritingDirect-Response CopywritingSMS Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email Flow WritingLanding Page CopywritingSEO Content CreationDirect-Response CopywritingProduct Page CopywritingPromotional Campaign WritingSubject Line OptimizationProofreadingAI Workflow IntegrationKeyword Research

Soft Skills

Fast TurnaroundAttention to DetailAdaptability

Tools & Technologies

KlaviyoPostscriptAttentive

Industry Keywords

E-commerceFragrancePersonal CareBeautyHealth and Wellness

About the role

Key responsibilities & impact

Write email flows including welcome, post-purchase, pre-renewal, cancellation save, win-back, and payment recovery
Write promotional, launch, seasonal, upsell, and re-engagement email campaigns
Create SMS copy
Write subject lines, preheaders, and CTAs
Write landing page and pre-lander copy when needed to fill workload gaps
Help write, fine-tune, proofread, or localize product page copy
Develop website and brand copy including homepages, brand narratives, and supporting pages
Create SEO content including category pages, blog posts, and on-site copy optimized for organic traffic

Requirements

What you’ll need

2+ years of DTC or e-commerce copywriting experience; portfolio must include email flows, landing pages, and product copy
Klaviyo experience with flows and campaigns
Strong direct-response instincts, including high-performing subject lines and CTAs
Ability to write across multiple brands with distinct voices, avatars, and categories
Experience in fragrance, personal care, beauty, or health and wellness is a strong advantage
Understanding of writing for desire, aspiration, and results without over-claiming
Strong copywriting skills and AI workflow; final copy must be specific, human-edited, and client-ready
Near-native US English
Fast turnaround and clean, proofread output
Proven track record and good performance of written emails for subscription DTC brands is a strong advantage
SEO copywriting experience, including keyword research, on-page optimization, and meta copy is a strong advantage
SMS platform experience with Klaviyo SMS, Postscript, or Attentive is a strong advantage
Experience writing across multiple brands or clients simultaneously is a strong advantage

Benefits

Comp & perks

Competitive monthly rate (contractor) to be discussed based on experience
Fully remote - no office, no fixed timezone
Learning & development budget
Access to winning ad and landing page references across our brand portfolio
Clear growth path as the team and brand portfolio expands
Weekly performance reviews and tight feedback loops with senior team members
Exposure to multi-market DTC operations across US and Southeast Asia