DTC E-commerce Copywriter, US Market Experience

UMAEZ - Universidad Multicultural Agroecológica Emiliano Zapata

DTC copywriter creating email, SMS, landing-page, and brand copy for subscription fragrance and wellness brands. Focusing on direct response, retention, and US-market customer desire.

Posted 8/13/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in DTC and e-commerce copywriting, with a strong focus on email flows, landing pages, and SEO content. Proficient in writing for subscription-first brands in the fragrance and health and wellness sectors, ensuring brand voice consistency and high-quality output.

Highest-signal resume keywords

DTC Copywriting ExperienceKlaviyo ExperienceDirect-Response CopywritingSEO CopywritingSMS Platform Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email FlowsLanding Page CopyProduct CopySEO ContentDirect-Response CopywritingProofreadingAI CopywritingKeyword ResearchOn-Page OptimizationMeta Copy

Soft Skills

Fast TurnaroundAttention to Detail

Tools & Technologies

KlaviyoPostscriptAttentive

Industry Keywords

DTC BrandsE-CommerceFragrancePersonal CareBeautyHealth and Wellness

About the role

Key responsibilities & impact

Write email flows including welcome, post-purchase, pre-renewal, cancellation save, win-back, and payment recovery
Write email campaigns including promotional sends, launches, seasonal campaigns, upsell, and re-engagement
Write SMS copy
Write subject lines, preheaders, and CTAs
Write landing page and pre-lander copy as needed
Help write, fine-tune, proofread, and localize product page copy
Help write website and brand copy, including homepage, brand narrative, and supporting pages
Write SEO content including category pages, blog posts, and on-site copy optimized for organic traffic
Write for subscription-first fragrance and health and wellness DTC brands across email, landing pages, product copy, and SEO
Work from scratch or sharpen inherited copy while maintaining brand-specific standards

Requirements

What you’ll need

2+ years of DTC or e-commerce copywriting experience
Portfolio must include email flows, landing pages, and product copy
Klaviyo experience with flows and campaigns
Strong direct-response copywriting instincts
Ability to write across multiple brands with distinct voices, avatars, and categories
Experience in fragrance, personal care, beauty, or health and wellness is a strong advantage
Strong copywriting skills and use of AI in the workflow, with final copy specific, human-edited, and client-ready
Near-native US English
Fast turnaround and clean, proofread output
Strong advantage: proven performance of written emails for subscription DTC brands
Strong advantage: SEO copywriting, including keyword research, on-page optimization, and meta copy
Strong advantage: SMS platform experience with Klaviyo SMS, Postscript, or Attentive
Strong advantage: experience writing across multiple brands or clients simultaneously

Benefits

Comp & perks

Competitive monthly rate (contractor) to be discussed based on experience
Fully remote - no office, no fixed timezone
Learning & development budget
Access to winning ad and landing page references across our brand portfolio
Clear growth path as the team and brand portfolio expands
Weekly performance reviews and tight feedback loops with senior team members
Exposure to multi-market DTC operations across US and Southeast Asia