Content Strategist

U.S. Bank

Content Strategist leading digital marketing copy and content experiences at U.S. Bank.

Posted 8/12/2026full-timeChicago • Illinois, Minnesota • 🇺🇸 United StatesMid-LevelSenior💰 $86,530 - $101,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in content strategy and copy development across digital marketing channels, with a strong focus on SEO, customer engagement, and data-driven content performance optimization. Proven ability to collaborate with cross-functional teams to deliver cohesive content experiences that support business objectives.

Highest-signal resume keywords

Content Strategy DevelopmentCopywriting and EditingSEO OptimizationCross-Functional CollaborationData-Driven Content Measurement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyCopywritingDigital MarketingSEOContent Performance OptimizationCustomer Journey MappingProduct MarketingWeb Content DevelopmentStorytellingContent Governance

Soft Skills

CollaborationInfluencing StakeholdersLeadership

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Digital Marketing ChannelsContent MarketingCustomer EngagementBrand AuthorityContent Solutions

About the role

Key responsibilities & impact

Lead content strategy and copy development across digital marketing channels
Develop and execute content strategies supporting business goals, customer needs, and digital marketing objectives
Write and oversee marketing copy for product pages, campaign landing pages, thought leadership content, client stories, email campaigns, virtual events, and multimedia assets
Serve as a copywriting leader and optimize content for engagement, SEO, and conversion
Collaborate with Marketing, Product, UX, SEO, Analytics, Creative, and Compliance teams
Deliver cohesive content experiences across digital channels and customer touchpoints
Establish and maintain voice, tone, messaging, editorial standards, and content governance best practices
Measure and improve content impact using a data-driven approach
Strengthen brand authority, customer engagement, conversion, and business growth

Requirements

What you’ll need

Bachelor's degree, or equivalent work experience
Five or more years of experience in content strategy, content marketing, copywriting, digital marketing, or a related field
Demonstrated experience creating and executing content strategies for digital channels
Strong writing, editing, and storytelling skills
Experience developing customer-focused marketing content
Experience collaborating with cross-functional business partners to deliver content solutions supporting business objectives
Exceptional copywriting, editing, and storytelling skills
Expertise in digital content strategy, product marketing, and web content development
Strong understanding of SEO, customer journey mapping, and content performance optimization
Proven ability to influence stakeholders and lead cross-functional content initiatives
Data-driven approach to measuring and improving content impact
Ability to comply with U.S. Bank policies and procedures, including the Code of Ethics and Business Conduct and workplace conduct and safety policies

Benefits

Comp & perks

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Incentive and recognition programs
Equity stock purchase
401(k) contribution and pension