Digital Engagement Team Lead

U.S. Bank

Digital Engagement Team Lead optimizing personalized marketing across U.S. Bank’s website, online banking, and mobile app.

Posted 8/12/2026full-timeMinneapolis • Illinois, Minnesota, North Carolina, Ohio • 🇺🇸 United StatesSenior💰 $149,515 - $175,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading enterprise-scale digital marketing transformation initiatives, with a strong focus on campaign strategy, execution, and optimization. Proven ability to coach and develop high-performing teams while managing complex cross-functional projects and driving measurable business outcomes.

Highest-signal resume keywords

Digital Marketing StrategyEnterprise-Scale TransformationProgram ManagementTeam LeadershipAdobe Marketing Platforms

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital EngagementCampaign OptimizationConversion AnalysisStakeholder ManagementAgile MethodologiesPaid Digital AdvertisingContent DevelopmentResults MeasurementUser ResearchMarketing Analytics

Soft Skills

CoachingInterpersonal SkillsOrganizational SkillsDecision-MakingProblem-Solving

Tools & Technologies

JiraAdobe WorkfrontConfluenceMuralOffice 365

Certifications & Qualifications

Bachelor's DegreeMBA

Industry Keywords

Marketing PersonalizationCustomer ExperienceEngagement ManagersDigital Sales FunnelsMar Tech Ecosystem

About the role

Key responsibilities & impact

Deliver and optimize U.S. Bank marketing personalization campaigns across the public website, secure online banking portal, and mobile app
Coach and mentor a small team of business line-dedicated Engagement Managers
Personally oversee marketing operations for one of the bank’s key business lines
Improve campaign planning, intake, tactics, execution, timing, and reporting
Translate business strategy into successful digital marketing tactics
Liaise between business line executives, marketing leaders, and marketing technology delivery teams
Engage senior decision-makers and drive consensus around innovation opportunities
Advance creative capabilities, analytics-driven experimentation and automation, and AI-powered personalization strategies
Lead enterprise-scale digital or marketing transformation initiatives
Evaluate digital sales funnels and improve performance through conversion and abandonment analysis, benchmarking, and user research
Coach and develop a high-performing team
Delegate and manage multiple projects and assignments on time and on budget

Requirements

What you’ll need

Bachelor’s degree or equivalent work experience
10 or more years of experience in marketing, communications, digital engagement, customer experience, or related fields
Five or more years of leadership experience
Demonstrated success leading enterprise-scale strategies
Experience influencing senior leaders and driving measurable business outcomes
Experience managing complex cross-functional initiatives
Prior leadership of digital or marketing transformation initiatives involving complex client engagement and/or stakeholder management
Exceptional program management skills, preferably in an agile environment
Deep understanding of the end-to-end digital marketing campaign process, including strategy, project intake, content development, creative and compliance reviews, testing, release, results measurement, and optimization
Intimate knowledge of paid digital advertising formats, including programmatic and social, development processes, and optimization methods
Significant experience with mar tech or ad tech ecosystems
Experience with Adobe marketing platforms such as Journey Optimizer, Offer Decisioning, or Target preferred
Expertise evaluating digital sales funnels through conversion and abandonment analysis, benchmarking, and user research
Track record of coaching a high-performing team
Strong organizational, interpersonal, and team-building skills
Excellent verbal, written, and presentation skills
Agility in thinking and delivery, with ability to take direction in support of company goals
Strong decision-making and problem-solving skills
Ability to delegate and manage multiple projects and assignments on time and on budget
Proficiency in Jira, Adobe Workfront, Confluence, Mural, and Office 365 solutions
MBA or equivalent markers of high achievement are a plus
Applicants must be able to comply with U.S. Bank policies and procedures, including the Code of Ethics and Business Conduct and workplace conduct and safety policies

Benefits

Comp & perks

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Incentive and recognition programs
Equity stock purchase
401(k) contribution and pension