Marketing Manager

U.S. Bank

Marketing Manager developing branch marketing strategies and promotional programs for U.S. Bank’s financial services business.

Posted 8/4/2026full-timeCincinnati • Minnesota, Ohio, Pennsylvania, Wisconsin • 🇺🇸 United StatesMid-LevelSenior💰 $98,175 - $115,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing marketing strategies that drive growth and engagement while managing multiple initiatives in a fast-paced environment. Proficient in analyzing performance metrics and optimizing marketing programs to maximize return on investment.

Highest-signal resume keywords

Marketing Strategy DevelopmentPerformance Measurement and OptimizationCross-Functional Team CollaborationProject ManagementBanking Operations Knowledge

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing StrategyPerformance MetricsProgram Effectiveness MeasurementProject ManagementComputer Navigation Skills

Soft Skills

Organizational SkillsInterpersonal SkillsTeam-Building SkillsDecision-Making SkillsProblem-Solving Skills

Certifications & Qualifications

Bachelor's DegreeMBA

Industry Keywords

Banking OperationsU.S. Bancorp ProductsComplianceCode of EthicsMarket Knowledge

About the role

Key responsibilities & impact

Develop and execute branch channel marketing and promotional strategies
Deliver banker- and customer-centric, multi-channel programs driving growth, retention, and engagement
Identify, monitor, and communicate key performance indicators
Measure program effectiveness, optimize performance, and maximize return on investment
Partner with agency partners, vendors, and cross-functional teams including product, sales, operations, technology, and compliance
Implement marketing initiatives and ensure timely, effective program delivery
Manage a high volume of concurrent initiatives in a fast-paced environment
Adapt to changing priorities and support evolving business priorities and marketing strategies

Requirements

What you’ll need

Bachelor's degree, or equivalent work experience
Six or more years of related experience in marketing and marketing strategy
Proven ability to deliver results
Thorough knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services
Strong organizational, interpersonal, and team-building skills
Effective verbal, written, and presentation skills
Agility in thinking and delivery, with ability to take direction in support of company goals
Strong decision-making and problem-solving skills
Ability to delegate and successfully manage multiple projects and assignments completed on time and on budget
Proficient computer navigation skills using a variety of software packages
MBA or equivalent markers of high achievement are a plus
Ability to comply with U.S. Bank policies and procedures, including the Code of Ethics and Business Conduct
Applicants must satisfy applicable employment eligibility verification requirements

Benefits

Comp & perks

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Incentive and recognition programs
Equity stock purchase
Pension
Disability accommodations during the application or hiring process