Business Portfolio Marketing Manager

U.S. Bank

Leads marketing strategy for Small Business Credit Card clients, developing multi-channel programs for growth at U.S. Bank.

Posted 6/14/2026full-timeMinneapolis • Minnesota, New York, Pennsylvania • 🇺🇸 United StatesSeniorLead💰 $133,365 - $156,900 per yearWebsite

About the role

Key responsibilities & impact

Leads portfolio marketing strategy for Small Business Credit Card clients, developing and executing customer-centered, multi-channel programs that drive growth, retention, and engagement.
Defines performance measures, translates business objectives into actionable marketing plans, and partners across product, sales, enterprise marketing, technical, and external teams to deliver targeted programs and product launches.
Adjusts priorities in response to evolving business needs and ensures marketing activities align with applicable laws, regulations, and bank policies.
Develops and leads portfolio marketing strategies in partnership with Product, Sales, Technical, Enterprise, and third-party teams to identify opportunities that drive business results.
Translates client insights into segmentation strategies, audience plans, and customer personas that improve targeting and relevance.
Develops deepening and lifecycle marketing strategies that increase client value, strengthen engagement, and support portfolio growth.
Designs plans that reach target clients through the appropriate channel and lifecycle moment to maximize effectiveness.
Analyzes portfolio, category, seasonal, and attrition trends to identify growth opportunities and inform strategic recommendations.
Supports sales and service partners with strategies that complement one-to-one client conversations and improve growth and retention outcomes.
Prepares and presents marketing strategies, recommendations, and performance updates to peers, partners, and executive leadership.
Monitors portfolio performance and translates results into forward-looking plans, optimizations, and growth recommendations.
Leads campaign development from strategy through execution, deployment, and post-launch optimization.
Partners with channel marketing teams to prioritize work, align resources, and deliver campaigns effectively and on time.
Identifies, tests, and scales new channels and optimization opportunities to improve engagement and performance.
Partners with data, risk, underwriting, finance, compliance, and other control partners to ensure marketing activities are targeted appropriately and executed within policy and regulatory requirements.
Partners with analytics teams to define attribution approaches, evaluate marketing effectiveness, and apply insights to future strategy, investment decisions, and optimization efforts.

Requirements

What you’ll need

Bachelor's degree, or equivalent work experience
10 or more years of relevant experience in marketing, product management, portfolio management, or a related field
Strong strategic marketing, campaign development, collaboration and go-to-market execution skills
Experience using customer insights, segmentation, and performance data to inform strategy
Ability to partner effectively across product, sales, finance, risk, compliance, and enterprise marketing teams
Experience partnering with analytics teams to define attribution methodologies, assess marketing performance, and translate insights into future strategy and decision-making.
Strong leadership, communication, and executive presentation skills
Knowledge of portfolio performance analysis, lifecycle marketing, and customer growth strategies
Demonstrated ability to manage competing priorities in a highly matrixed environment
Financial and/or Credit Card experience highly preferred.

Benefits

Comp & perks

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

strategic marketingcampaign developmentcustomer insightssegmentationperformance data analysisportfolio performance analysislifecycle marketingcustomer growth strategiesattribution methodologiesgo-to-market execution

Soft Skills

collaborationleadershipcommunicationexecutive presentationability to manage competing priorities

Certifications

Bachelor's degree