Marketing Manager – Integrated Marketing, Sales Enablement

U.S. Bank

Develops and leads marketing strategies for customer-centric programs at U.S. Bank.

Posted 6/4/2026full-timeMinneapolis • Minnesota, Ohio • 🇺🇸 United StatesMid-LevelSenior💰 $105,400 - $124,000 per yearWebsite

About the role

Key responsibilities & impact

Develops and leads marketing strategy for a specified area to deliver customer-centric, multi-channel programs that drive customer growth, retention, and engagement
Identifies and tracks key performance indicators to measure ROI and optimize marketing effectiveness
Manages professional employees and/or supervisors supporting complex marketing functions
Uses segment-specific strategies and channels to launch marketing programs and products in collaboration with agencies and cross-functional partners (product, sales, and technology teams)
Negotiates contracts and activates vendor relationships to support brand and business objectives
Adapts departmental plans to address evolving priorities, resource constraints, and operational needs
This role supports the Alliance business line as part of the Alliance Marketing Studio team, with a primary focus on marketing for Edward Jones and State Farm Alliance programs

Requirements

What you’ll need

Bachelor's degree or equivalent work experience
6+ years of experience in marketing and marketing strategy with a proven track record of results
Experience across multiple marketing channels: email, organic social, direct mail, paid media (search, display, social), and events
Self-motivated with ability to work independently
Demonstrated curiosity and engagement in program success
Performance marketing mindset with ability to measure, analyze, and optimize impact on business growth
Proven ability to collaborate with multiple partners, including internal marketing teams (project management, creative, channel) and external stakeholders
Ability to manage multiple projects simultaneously and maintain timelines
Experience directing creative execution with internal teams and external agencies
Strong attention to detail
Collaborative, team-oriented approach

Benefits

Comp & perks

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategykey performance indicatorsmulti-channel marketingperformance marketingemail marketingorganic social mediadirect mailpaid mediaevent marketingcreative execution

Soft Skills

self-motivatedcuriositycollaborationproject managementattention to detailteam-orientedindependent workadaptabilitynegotiationorganizational skills

Certifications

Bachelor's degree