Market Planning Manager

U.S. Bank

Market Planning Manager at U.S. Bank developing go-to-market strategies for financial products.

Posted 6/3/2026full-timeMinneapolis • Minnesota, New York, Tennessee, Wisconsin • 🇺🇸 United StatesSeniorLead💰 $133,365 - $156,900 per yearWebsite

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Develop and execute comprehensive MPBE strategies for new products, enhancements, and market expansions.
Build segmentation, identify value propositions, channel strategies, launch roadmaps, and measurable KPIs.
Consolidate internal and external market insights to inform strategy and ensure alignment with enterprise financial goals.
Lead coordinated planning and execution across Product, Marketing, PR, Dotcom, Compliance and Risk teams.
Align MPBE priorities with key business partners to support broader portfolio and revenue objectives.
Facilitate clear communication, accountability, and alignment across workstreams.
Ensure smooth rollout and customer transitions, managing risks and readiness dependencies.
Hold teams accountable to launch commitments, proactively managing risks, dependencies, and changes that could impact launch timing, customer experience, or regulatory requirements.
Partner with Change Management to oversee end to end launch execution, including banker/sales enablement, communications, operational readiness, and market activation plans.
Drive demand generation and awareness through targeted marketing campaigns and channel enablement.
Implement structured feedback loops to continuously refine post launch performance.
Assess field needs and partner with Change Management to develop tools, training, and communication materials that enable bankers to confidently position and sell products.
Build a long term enablement roadmap that enhances frontline preparedness, customer experience, and sales effectiveness.
Partner closely with leadership to support activation in priority customer and market segments.
Define and monitor KPIs to evaluate the effectiveness of Market Planning initiatives.
Leverage market insights, customer data, and performance analytics to optimize strategies and inform future planning.

Requirements

What you’ll need

Master's degree, or equivalent work experience
10 or more years of experience in project management activities
Two or more years of managerial experience
5+ years in Go‑to‑Market strategy, product marketing, market planning, segment strategy, or related function.
Proven experience leading cross‑functional initiatives in complex or matrixed environments (financial services preferred).
Strong strategic planning, problem solving, and synthesis skills.
Excellent communication, storytelling, and stakeholder‑influence capabilities.
Ability to analyze market and customer data to inform decisions and drive performance improvements.
Demonstrated ability to manage multiple priorities and deliver results in fast‑paced environments.

Benefits

Comp & perks

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

project managementGo-to-Market strategyproduct marketingmarket planningsegment strategyperformance analyticsKPI monitoringrisk managementcustomer data analysisdemand generation

Soft Skills

strategic planningproblem solvingsynthesis skillscommunicationstorytellingstakeholder influenceaccountabilitycross-functional leadershipprioritizationadaptability

Certifications

Master's degreeproject management certification