Marketing Specialist, Co-Brand

Marketing Specialist responsible for developing and implementing multi-channel marketing strategies for U.S. Bank's co-brand partnerships.

Posted 6/2/2026full-timeMinneapolis • Minnesota, New York • 🇺🇸 United StatesMid-LevelSenior💰 $105,400 - $124,000 per yearWebsite

Key responsibilities & impact

Responsible for the development and implementation of the multi-channel marketing programs and strategies to support a major co-brand partnership
Deliver measurable, customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement
Work with and through our partner to set the agenda and drive marketing outcomes in U.S. Bank and partner channels
Evaluate and measure program results to optimize investment
Collaborate with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies
Work with leadership teams to coordinate, develop and execute marketing events such as tradeshows, seminars, industry sponsorships, local events, etc.

What you’ll need

Bachelor's degree, or equivalent work experience
Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Ability to lead projects and provide marketing that is data-driven, customer-centric, and relevant
Proven ability to manage multiple projects and assignments that are completed on time and on budget
Experience working with external partners to drive growth objectives
Ability to build trusted partnerships and influence without direct authority
Ability to collaborate with research teams and leaders to adapt strategies based on research findings and campaign results
Strong organizational, interpersonal and team building skills
Excellent written and oral communication skills, including presentation skills
Proficient computer navigation skills using a variety of software packages
MBA or equivalent markers of high achievement are a plus

Comp & perks

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

multi-channel marketingmarketing strategydata-driven marketingcustomer engagementprogram evaluationproject management

Soft Skills

leadershipcollaborationinfluence without authorityorganizational skillsinterpersonal skillsteam buildingcommunication skillspresentation skills

Certifications

Bachelor's degreeMBA