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About the role
Key responsibilities & impact- Own audience segment creation and management for multi-channel marketing initiatives.
- Research, build, test, and publish audience segments in the CDP through hands-on trait selection, query writing, segment conditioning, etc.
- Collaborate with team members and subject matter experts across the enterprise to develop customer traits, profiles, and audience segments.
- Define and document business requirements (including audience traits, content and call to action, channels/destinations, etc.).
- Consult with various business lines, audience curation, media and agency teams on test and campaign setup, audience syndication, asset trafficking, and tag management to ensure measurability.
- Provide insights and actionable recommendations from tests and campaigns; and share results with management and peers to drive continuous improvement of digital channel performance.
- Promote a risk-aware culture; ensure efficient and effective risk and compliance management practices by adhering to required standards and processes.
Requirements
What you’ll need- Bachelor's degree in a related field, or equivalent work experience
- Five to seven years of statistical and/or data analytics experience
- Two or more years of experience in digital campaign planning and execution with hands-on knowledge of CDP or equivalent required.
- Experience with a Campaign Data Platform (CDP) (preferably Adobe)
- Financial / banking experience a plus.
- Business Banking Marketing campaign experience preferred.
- Comfortable working on multiple projects in a fast-paced environment.
- Clear understanding of how media channels work together to create a cohesive, personalized marketing experience.
- Good working knowledge of common data models used for customer targeting and marketing measurements such as lookalike modeling, propensity and relationship value predictions, device matching, etc.
- Outstanding analytical and strategic thinking.
- Excellent interpersonal, oral, and written communication skills.
- Strong attention to detail and drive to exceed expectations.
- Ability to communicate technical concepts to a non-technical audience.
Benefits
Comp & perks- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (from two to five weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data analyticsaudience segmentationquery writingstatistical analysisdigital campaign planningCampaign Data Platform (CDP)lookalike modelingpropensity modelingrelationship value predictionsdevice matching
Soft Skills
analytical thinkingstrategic thinkinginterpersonal skillsoral communicationwritten communicationattention to detailproject managementcollaborationrisk managementcontinuous improvement