Regional Marketing Generalist

U.S. Bank

Regional Marketing Generalist supporting U.S. Bancorp Asset Management by executing regional marketing strategies and collaborating with marketing teams.

Posted 5/14/2026full-timeHarrisburg • Minnesota, North Carolina, Pennsylvania • 🇺🇸 United StatesJuniorMid-Level💰 $66,640 - $78,400 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Annually support the development and execution of regional marketing plans across brands
Implement region-specific conference marketing strategy and execution
Create and support email marketing campaigns
Partner with branding team to develop and align advertising, collateral, and related materials
Support analytics and reporting for regional marketing activities
Support additional marketing initiatives or ad-hoc requests as needed

Requirements

What you’ll need

Bachelor's degree, or equivalent work experience
Two to four years of experience in marketing or related field
Strong project management and organizational skills with a high level of attention to detail
Clear, professional written and verbal communication skills
Proficiency in Microsoft Office Suite, including PowerPoint, Word, Excel, and Teams
Experience with CRM systems and email marketing platforms preferred
Familiarity with Adobe Creative Cloud preferred
Self‑motivated with the ability to work independently
Ability to manage multiple projects and deadlines in a dynamic environment
Adaptable and comfortable shifting priorities based on business needs

Benefits

Comp & perks

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

email marketingproject managementanalyticsreportingmarketing strategyconference marketingbrandingcollateral development

Soft Skills

organizational skillsattention to detailwritten communicationverbal communicationself-motivatedability to manage multiple projectsadaptability

Certifications

Bachelor's degree