Lifecycle Marketing Enablement Lead

U.S. Bank

Lifecycle Marketing Enablement Lead at U.S. Bank developing multi-channel campaigns for customer engagement and revenue growth.

Posted 5/13/2026full-timeAtlanta • California, Illinois, North Carolina, Wisconsin • 🇺🇸 United StatesSenior💰 $111,605 - $131,300 per yearWebsite

About the role

Key responsibilities & impact

Develops and leads lifecycle marketing strategy to drive qualified demand, engagement, and revenue growth across digital channels.
Owns the end-to-end lifecycle from acquisition through onboarding, engagement and retention, ensuring a connected, data-driven customer experience.
Leads the strategy, execution, and optimization of multi-channel digital campaigns (including paid media, email, web, and automation) designed to drive high-quality traffic and convert prospects into sales-ready leads.
Partners closely with digital, product, sales, and analytics teams to ensure alignment between campaign strategy, site experience, and conversion performance.
Defines and tracks key performance indicators across the funnel (traffic, conversion, lead quality, pipeline contribution), using data and testing to continuously improve performance and ROI.
Identifies opportunities to optimize lead flow, enhance targeting and segmentation, and improve on-site conversion paths.
Oversees campaign operations and marketing automation capabilities to enable scaled, personalized lifecycle programs.
Collaborates with agencies and vendors to deliver high-performing digital campaigns and ensures effective use of media and marketing technology.
Ensures all marketing programs comply with regulatory requirements and internal policies, while maintaining a strong focus on brand consistency and customer experience.
Adapts plans and priorities to respond to business needs, performance insights, and market dynamics.
Manages a team of marketing professionals and/or supervisors, providing direction on campaign strategy, execution, and performance optimization.

Requirements

What you’ll need

Bachelor's degree, or equivalent work experience
Eight or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Eight or more years of experience in digital marketing, lifecycle marketing, or demand generation with a proven track record of driving measurable business outcomes
Strong understand of the b2b customer journey and decision-making process, specifically with small- and medium- sized businesses.
Strong experience driving digital demand generation and conversion on owned web properties (e.g., elavon.com)
Deep understanding of full-funnel performance marketing (traffic, conversion, lead quality, pipeline impact)
Experience with marketing automation platforms, lead management, and CRM integration
Strong analytical skills with ability to translate data into actionable insights and optimization strategies
Strong decision-making and problem-solving skills
Experience working cross-functionally with sales, product, and digital teams
Proven ability to manage multiple campaigns, vendors, and priorities in a fast-paced environment
Strong communication and leadership skills
MBA or equivalent markers of high achievement are a plus

Benefits

Comp & perks

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lifecycle marketingdigital marketingdemand generationcampaign optimizationperformance marketingmarketing automationlead managementCRM integrationdata analysisconversion optimization

Soft Skills

leadershipcommunicationdecision-makingproblem-solvingcollaborationadaptabilitystrategic thinkinganalytical thinkingtime managementteam management

Certifications

Bachelor's degreeMBA