Marketing Manager

U.S. Bank

Marketing Manager developing and executing marketing strategies for U.S. Bank Avvance POS Lending.

Posted 5/3/2026full-timeCharlotte • Minnesota, North Carolina • 🇺🇸 United StatesMid-LevelSenior💰 $98,175 - $115,500 per yearWebsite

About the role

Key responsibilities & impact

Develops and leads the marketing strategy for U.S. Bank Avvance Point of Sale Lending to deliver customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement.
Identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary.
Uses segment specific marketing strategies and media to launch marketing programs and/or products in collaboration with agencies, product, sales and technical teams.
Own the development and ongoing management of the Avvance marketing plan in support of merchant acquisition, onboarding, and activation goals.
Translate Avvance business priorities into clear, executable marketing strategies across seller enablement, partner distribution, merchant‑to‑consumer marketing, and events.
Partner with cross‑functional stakeholders to ensure marketing plans are aligned with product capabilities, growth priorities, and distribution strategies.
Create and maintain marketing assets supporting internal seller and external partner seller activities, including flyers, solution sheets, email templates, presentations, and sales enablement materials.
Develop merchant‑to‑consumer marketing materials such as launch kits, in‑store signage, flyers, and co‑branded assets.
Own the planning and execution of Avvance trade show and event marketing support, including booth graphics, signage, handouts, digital displays, and supporting sales collateral.
Ensure trade show messaging and materials are aligned with the Avvance marketing plan, product positioning, and compliance standards.
Coordinate and ensure consistent Avvance messaging across U.S. Bank.com, Avvance.com, and Elavon.com.
Ensure marketing materials and digital content accurately reflect current product positioning, pricing constructs, and required disclosures.
Serve as the primary reviewer for partner and merchant co‑branded marketing materials.
Manage the end‑to‑end process for ushering creative assets through Legal and Compliance review.
Ensure materials adhere to brand standards, regulatory requirements, and disclosure guidelines while supporting timely partner and merchant launches.
Establish repeatable templates, standards, and workflows to support scalable marketing execution.
Improve turnaround times and predictability for seller, partner, merchant, and event‑related marketing requests.

Requirements

What you’ll need

Bachelor's degree, or equivalent work experience
Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Knowledge of point‑of‑sale lending, installment financing, or related consumer credit products, including merchant‑ or partner‑distributed financial solutions
Understanding of the competitive landscape for POS lending or adjacent fintech offerings, with awareness of regulatory and compliance considerations in financial services marketing
Demonstrated ability to execute marketing initiatives through collaboration with product, sales, compliance, legal, and operations partners
Strong organizational, interpersonal, and team collaboration skills, with the ability to manage relationships across multiple stakeholder groups
Effective verbal, written, and presentation skills, with experience preparing clear, accurate marketing communications and enablement materials
Ability to adapt to changing priorities and take direction in support of business and marketing objectives
Solid decision‑making and problem‑solving skills when working within established frameworks, processes, and timelines
Proven ability to manage multiple projects or assignments simultaneously and deliver work on time and within budget
Proficiency with standard business and marketing software applications and comfort navigating new systems and tools
MBA or other demonstrated indicators of strong academic or professional achievement preferred.

Benefits

Comp & perks

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategycustomer engagementkey performance indicatorsmarketing programsmerchant acquisitionco-branded marketing materialsevent marketingcreative asset managementregulatory compliancefinancial solutions

Soft Skills

organizational skillsinterpersonal skillsteam collaborationverbal communicationwritten communicationpresentation skillsadaptabilitydecision-makingproblem-solvingproject management

Certifications

Bachelor's degreeMBA