Integrated Marketing Strategist, Elan, Consumer Rewards

Integrated Marketing Strategist managing the marketing strategy for U.S. Bank's Elan or Consumer Rewards products.

Posted 5/1/2026full-timeMinneapolis • Minnesota, New York, Pennsylvania • 🇺🇸 United StatesSeniorLead💰 $119,765 - $140,900 per yearWebsite

Key responsibilities & impact

Own the integrated marketing strategy, translating business goals into marketing priorities across the customer lifecycle
Lead development and execution of integrated marketing campaigns across paid, owned, earned, and partner channels
Champion customer-led insights to inform positioning, messaging hierarchy, and offer strategy
Act as a strategic quarterback in a highly matrixed environment, aligning stakeholders across Product, Partner Management, Consumer Banking, Marketing, Analytics, and Legal/Compliance
Ensure major initiatives have a clear measurement approach by defining success metrics

What you’ll need

Bachelors degree or equivalent experience
8+ years of experience in integrated marketing, portfolio marketing, or strategic marketing roles

Comp & perks

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

ATS Keywords

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Applicant Tracking System Keywords

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Soft Skills

leadershipstrategic thinkingstakeholder alignmentcustomer insightscommunication

Certifications

Bachelor's degree