U.S. Bank

Marketing Analytics Lead

U.S. Bank

full-time

Posted on:

Location Type: Hybrid

Location: MinneapolisIllinoisMinnesotaUnited States

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Salary

💰 $119,765 - $140,900 per year

Job Level

Tech Stack

About the role

  • Lead enterprise marketing and analytics initiatives by delivering advanced data insights, owning the Marketing & Analytics Datamart (MAD), and driving modernization to cloud‑based platforms
  • Lead advanced analytics efforts by integrating large, complex datasets and translating insights into actionable business recommendations
  • Apply statistical and analytical techniques to identify trends, measure outcomes, and inform strategic decisions
  • Present insights clearly to senior stakeholders to drive data‑informed action
  • Serve as functional owner and subject matter expert for the Marketing & Analytics Datamart (MAD)
  • Govern platform enhancements, maintenance, data quality, and reliability standards
  • Partner with Risk and Governance teams to ensure audit readiness and compliance with banking policies
  • Lead migration of marketing analytics use cases from on‑prem environments to cloud platforms
  • Promote cloud best practices, scalable patterns, and modern tooling
  • Remove technical and process barriers and guide teams through migration efforts
  • Collaborate extensively with business, analytics, and engineering partners to align data solutions to business needs
  • Manage stakeholder relationships across a matrixed organization
  • Support intake, prioritization, and sequencing of analytics enhancements and migration initiatives
  • Advise on documentation, training, metadata, and onboarding best practices

Requirements

  • Bachelor’s degree in a related field, or equivalent work experience
  • Six to eight years of statistical and/or data analytics experience
  • Advanced experience with analytics and statistical tools (e.g., SQL, SAS, Excel)
  • Experience with relational and analytical databases and cloud platforms (e.g., Azure, Databricks, Snowflake)
  • Strong background in advanced analytics, predictive modeling, and data visualization
  • Demonstrated leadership in data governance, quality, and risk management
  • Experience supporting marketing analytics and financial services data
  • Strong communication, stakeholder management, and influencing skills
  • Experience operating in agile, highly matrixed environments
Benefits
  • Healthcare (medical, dental, vision)
  • Basic term and optional term life insurance
  • Short-term and long-term disability
  • Pregnancy disability and parental leave
  • 401(k) and employer-funded retirement plan
  • Paid vacation (from two to five weeks depending on salary grade and tenure)
  • Up to 11 paid holiday opportunities
  • Adoption assistance
  • Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analyticsstatistical techniquespredictive modelingdata visualizationSQLSASExcelrelational databasesanalytical databasescloud platforms
Soft Skills
leadershipcommunicationstakeholder managementinfluencingcollaborationproblem-solvingorganizational skillstrainingdocumentationmetadata management