
Marketing Analytics Lead
U.S. Bank
full-time
Posted on:
Location Type: Hybrid
Location: Minneapolis • Illinois • Minnesota • United States
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Salary
💰 $119,765 - $140,900 per year
Job Level
About the role
- Lead enterprise marketing and analytics initiatives by delivering advanced data insights, owning the Marketing & Analytics Datamart (MAD), and driving modernization to cloud‑based platforms
- Lead advanced analytics efforts by integrating large, complex datasets and translating insights into actionable business recommendations
- Apply statistical and analytical techniques to identify trends, measure outcomes, and inform strategic decisions
- Present insights clearly to senior stakeholders to drive data‑informed action
- Serve as functional owner and subject matter expert for the Marketing & Analytics Datamart (MAD)
- Govern platform enhancements, maintenance, data quality, and reliability standards
- Partner with Risk and Governance teams to ensure audit readiness and compliance with banking policies
- Lead migration of marketing analytics use cases from on‑prem environments to cloud platforms
- Promote cloud best practices, scalable patterns, and modern tooling
- Remove technical and process barriers and guide teams through migration efforts
- Collaborate extensively with business, analytics, and engineering partners to align data solutions to business needs
- Manage stakeholder relationships across a matrixed organization
- Support intake, prioritization, and sequencing of analytics enhancements and migration initiatives
- Advise on documentation, training, metadata, and onboarding best practices
Requirements
- Bachelor’s degree in a related field, or equivalent work experience
- Six to eight years of statistical and/or data analytics experience
- Advanced experience with analytics and statistical tools (e.g., SQL, SAS, Excel)
- Experience with relational and analytical databases and cloud platforms (e.g., Azure, Databricks, Snowflake)
- Strong background in advanced analytics, predictive modeling, and data visualization
- Demonstrated leadership in data governance, quality, and risk management
- Experience supporting marketing analytics and financial services data
- Strong communication, stakeholder management, and influencing skills
- Experience operating in agile, highly matrixed environments
Benefits
- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (from two to five weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data analyticsstatistical techniquespredictive modelingdata visualizationSQLSASExcelrelational databasesanalytical databasescloud platforms
Soft Skills
leadershipcommunicationstakeholder managementinfluencingcollaborationproblem-solvingorganizational skillstrainingdocumentationmetadata management