Marketing Analytics Lead

U.S. Bank

. Lead enterprise marketing and analytics initiatives by delivering advanced data insights, owning the Marketing & Analytics Datamart (MAD), and driving modernization to cloud‑based platforms .

Posted 4/8/2026full-timeMinneapolis • Illinois, Minnesota, North Carolina • 🇺🇸 United StatesSenior💰 $119,765 - $140,900 per yearWebsite

Tech Stack

Tools & technologies

AzureCloudSQL

About the role

Key responsibilities & impact

Lead enterprise marketing and analytics initiatives by delivering advanced data insights, owning the Marketing & Analytics Datamart (MAD), and driving modernization to cloud‑based platforms
Lead advanced analytics efforts by integrating large, complex datasets and translating insights into actionable business recommendations
Apply statistical and analytical techniques to identify trends, measure outcomes, and inform strategic decisions
Present insights clearly to senior stakeholders to drive data‑informed action
Serve as functional owner and subject matter expert for the Marketing & Analytics Datamart (MAD)
Govern platform enhancements, maintenance, data quality, and reliability standards
Partner with Risk and Governance teams to ensure audit readiness and compliance with banking policies
Lead migration of marketing analytics use cases from on‑prem environments to cloud platforms
Promote cloud best practices, scalable patterns, and modern tooling
Remove technical and process barriers and guide teams through migration efforts
Collaborate extensively with business, analytics, and engineering partners to align data solutions to business needs
Manage stakeholder relationships across a matrixed organization
Support intake, prioritization, and sequencing of analytics enhancements and migration initiatives
Advise on documentation, training, metadata, and onboarding best practices

Requirements

What you’ll need

Bachelor’s degree in a related field, or equivalent work experience
Six to eight years of statistical and/or data analytics experience
Advanced experience with analytics and statistical tools (e.g., SQL, SAS, Excel)
Experience with relational and analytical databases and cloud platforms (e.g., Azure, Databricks, Snowflake)
Strong background in advanced analytics, predictive modeling, and data visualization
Demonstrated leadership in data governance, quality, and risk management
Experience supporting marketing analytics and financial services data
Strong communication, stakeholder management, and influencing skills
Experience operating in agile, highly matrixed environments

Benefits

Comp & perks

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data analyticsstatistical techniquespredictive modelingdata visualizationSQLSASExcelrelational databasesanalytical databasescloud platforms

Soft Skills

leadershipcommunicationstakeholder managementinfluencingcollaborationproblem-solvingorganizational skillstrainingdocumentationmetadata management