Go-To-Market Strategy Manager – Credit Card

U.S. Bank

. Leads the go‑to‑market strategy for the Elan Financial Services Credit Card business, delivering customer‑centric, multi‑channel marketing programs that drive client engagement, customer growth, and new account acquisition.

Posted 4/3/2026full-timeMinneapolis • Minnesota, Pennsylvania • 🇺🇸 United StatesSeniorLead💰 $133,365 - $156,900 per yearWebsite

About the role

Key responsibilities & impact

Leads the go‑to‑market strategy for the Elan Financial Services Credit Card business, delivering customer‑centric, multi‑channel marketing programs that drive client engagement, customer growth, and new account acquisition.
Establishes and communicates key performance indicators to measure marketing effectiveness and ROI, using insights to optimize strategy and execution.
Manages a team of marketing professionals focused on client engagement, activation, retention, and credit card acquisition marketing.
Applies segment‑specific strategies to launch programs in close collaboration with agencies, product, relationship management, sales, and technology partners.

Requirements

What you’ll need

Bachelor's degree, or equivalent work experience
10 or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Advanced knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services
Strong organizational, interpersonal and team building skills
Excellent verbal, written and presentation skills
Agility in thinking and delivery, along with proven ability to take direction in support of company goals
Strong decision-making and problem-solving skills
Proven ability to independently manage multiple projects and assignments that are completed on time and on budget
Proficient computer navigation skills using a variety of software packages
MBA or equivalent markers of high achievement are a plus

Benefits

Comp & perks

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing strategyclient engagementcustomer growthaccount acquisitionperformance indicatorsmarketing effectivenessROI optimizationproject managementbanking operationscompetitive market analysis

Soft Skills

organizational skillsinterpersonal skillsteam buildingverbal communicationwritten communicationpresentation skillsagility in thinkingdecision-makingproblem-solvingtime management

Certifications

Bachelor's degreeMBA