U.S. Bank

Go-To-Market Strategy Manager – Credit Card

U.S. Bank

full-time

Posted on:

Location Type: Hybrid

Location: Minneapolis • Minnesota • Pennsylvania • United States

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Salary

💰 $133,365 - $156,900 per year

Job Level

SeniorLead

About the role

  • Leads the go‑to‑market strategy for the Elan Financial Services Credit Card business, delivering customer‑centric, multi‑channel marketing programs that drive client engagement, customer growth, and new account acquisition.
  • Establishes and communicates key performance indicators to measure marketing effectiveness and ROI, using insights to optimize strategy and execution.
  • Manages a team of marketing professionals focused on client engagement, activation, retention, and credit card acquisition marketing.
  • Applies segment‑specific strategies to launch programs in close collaboration with agencies, product, relationship management, sales, and technology partners.

Requirements

  • Bachelor's degree, or equivalent work experience
  • 10 or more years of related experience in marketing and marketing strategy with proven ability to deliver results
  • Advanced knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services
  • Strong organizational, interpersonal and team building skills
  • Excellent verbal, written and presentation skills
  • Agility in thinking and delivery, along with proven ability to take direction in support of company goals
  • Strong decision-making and problem-solving skills
  • Proven ability to independently manage multiple projects and assignments that are completed on time and on budget
  • Proficient computer navigation skills using a variety of software packages
  • MBA or equivalent markers of high achievement are a plus
Benefits
  • Healthcare (medical, dental, vision)
  • Basic term and optional term life insurance
  • Short-term and long-term disability
  • Pregnancy disability and parental leave
  • 401(k) and employer-funded retirement plan
  • Paid vacation (from two to five weeks depending on salary grade and tenure)
  • Up to 11 paid holiday opportunities
  • Adoption assistance
  • Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategyclient engagementcustomer growthaccount acquisitionperformance indicatorsmarketing effectivenessROI optimizationproject managementbanking operationscompetitive market analysis
Soft Skills
organizational skillsinterpersonal skillsteam buildingverbal communicationwritten communicationpresentation skillsagility in thinkingdecision-makingproblem-solvingtime management
Certifications
Bachelor's degreeMBA