Own the marketing performance measurement framework that connects marketing activity to pipeline, revenue, and ROI.
Define and document attribution requirements and models in partnership with Finance and Sales Ops.
Establish and maintain standardized KPI definitions for funnel conversion, pipeline contribution, ROI and channel performance, lead quality and downstream impact.
Partner with CRM Ops and Marketing Operations to identify and document data requirements needed to support attribution and segmentation.
Own delivery and evolution of Marketing Performance and Pipeline Dashboards in BI and Marketing analytics platforms ensuring:
Clear metric logic and definitions, Consistent interpretation guidance, Reliable refresh and usability.
Establish and run a weekly performance reporting cadence focused on pipeline contribution, funnel health, and ROI.
Produce performance readouts that translate data into clear insights, Risks and opportunities, Actionable recommendations for optimization.
Enable and validate performance measurement for web forms and conversion paths.
Analyze web funnel performance and provide insights and recommendations that inform conversion rate optimization.
Define and maintain a lead scoring approach for web leads and a Sales facing qualification label.
Work closely with the Marketing Operations & Performance Enablement Program Lead to ensure execution standards support consistent performance measurement.

Requirements

Bachelor's degree, or equivalent work experience
Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results
5–7 years of experience in marketing analytics, performance measurement, business intelligence, or related fields
Strong experience delivering dashboards and insights using Power BI, or similar BI tools
Strong experience with Salesforce reporting and dashboard creation
Experience with marketing analytics & performance platforms (e.g., Salesforce Marketing Cloud Intelligence/Datorama, Domo, Funnel.io)
Website analytics platforms (e.g., Adobe Analytics, Google Analytics, Quantum Metric)
Solid understanding of attribution concepts, funnel analysis, and marketing ROI measurement
Ability to translate complex data into clear, actionable insights for non‑technical stakeholders
Strong collaboration skills and comfort operating in a matrixed, cross‑functional environment

Benefits

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing performance measurementattribution requirementsKPI definitionsperformance reportinglead scoringconversion rate optimizationbusiness intelligencedata analysisdashboard creationmarketing analytics

Soft Skills

collaborationcommunicationanalytical thinkingproblem-solvingstakeholder engagementadaptabilityorganizational skillsinsight generationactionable recommendationscross-functional teamwork

Certifications

Bachelor's degree