Develops and supports the FI marketing team for a specified area to deliver customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement.
Identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary.
Manages professional employees and/or supervisors of complex support, production marketing team(s).
Uses segment specific marketing strategies and media to launch marketing programs and/or products in collaboration with agencies, product, sales and technical teams.
Provides marketing support for alternative marketing channels such as tradeshows, seminars, industry sponsorships, etc.
Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies.

Requirements

Bachelor's degree, or equivalent work experience
Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Proven experience leading channel, partner, or B2B marketing programs, preferably within financial services or payments
Strong ability to collaborate with external partners and cross-functional internal teams
Experience developing and executing go-to-market strategies and integrated marketing campaigns
Data-driven mindset with experience measuring performance and revenue impact
Strong project management skills with the ability to manage multiple initiatives simultaneously
Excellent communication, leadership, and stakeholder management skills
CRM experience with Salesforce, Marketing Cloud, or Adobe
Familiarity with marketing automation, reporting, and campaign performance tools

Benefits

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing strategygo-to-market strategiesintegrated marketing campaignsdata analysisperformance measurementrevenue impact analysisproject management

Soft Skills

collaborationleadershipstakeholder managementcommunicationability to manage multiple initiatives