U.S. Bank

Experimentation Product Owner

U.S. Bank

full-time

Posted on:

Origin:  • 🇺🇸 United States • California, Illinois, North Carolina

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Salary

💰 $119,765 - $140,900 per year

Job Level

Mid-LevelSenior

Tech Stack

SQL

About the role

  • The Experimentation Product Owner is a key member of the Marketing Analytics Product Owner team within Marketing Analtyics & Technology. Enable Business Unit Marketing and Enterprise Analytics & Customer Experience teams to measure and articulate marketing efficacy. Define and own vision and roadmap for marketing experimentation framework and drive test-and-learn culture. Manage centralized Channel Optimization Testing agenda and establish governance standards for rigorous experiments. Provide frameworks, playbooks, and training to empower marketers to run high-quality experiments independently. Manage Incrementality Testing agenda to support MMM calibration and translate experimental findings into MMM inputs.

Requirements

  • Bachelor's degree in a related field, or equivalent work experience Six to eight years of statistical and/or data analytics experience 5+ years in product management, experimentation, marketing analytics, or related field (preferred) Background in marketing measurement (MMM, attribution, incrementality testing) strongly preferred Strong grasp of A/B testing, geo-testing, incrementality, and MMM calibration concepts Demonstrated ability to influence and partner with marketing and analytics leaders Skilled at translating experimental outcomes into clear insights for stakeholders Familiarity with SQL and data visualization tools (e.g., Power BI) Experience running experiments across digital and offline media channels Exposure to advanced measurement approaches (MMM, MTA, causal inference, uplift modeling)