Senior App Performance Marketing Manager
Twigeo
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $113,000 - $138,000 per year
Job Level
Senior
About the role
- You’ll lead strategy, growth, and execution for our clients by:
- Taking full ownership of business goals and long-term roadmaps (6-12 months), proactively following up on targets and adjusting strategy to ensure we hit the numbers that actually matter to the business.
- Setting the strategic direction across Google, Paid Social, CTV, and programmatic, while leading cross-functional teams (growth, creative and analytics) to ensure execution aligns with the client's broader business objectives.
- Owning client relationships, serving as a trusted advisor and guiding partners through complex growth, measurement, and scaling decisions.
- Coaching junior team members to master their channels and teaming up with creatives to test bold hooks.
- Spotting trends early and learning new tools fast to become the trusted partner clients rely on.
Requirements
- 5+ years of experience in performance marketing, driving cross-channel growth for mobile apps and developing high-performing creative strategies.
- Strong fluency in app measurement and attribution, including SKAN, MMPs, and incrementality testing methodologies.
- Preferably, you have previous in-house experience, giving you a first-hand understanding of business goals, product impact, and internal stakeholder dynamics.
Benefits
- 25 days PTO (from day 1, because growth requires recharging too)
- Health benefits designed to support your wellbeing
- 401(k) with match (because future-you deserves it)
- Hybrid work model which balances flexibility and collaboration
- Room to grow in a dynamic environment that encourages skill development and innovation
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
performance marketingapp measurementattributionSKANMMPsincrementality testingcross-channel growthcreative strategies
Soft skills
leadershipcoachingclient relationship managementstrategic thinkingcommunicationtrend analysis