Director of B2B Marketing Strategy – Mid-Market, DR

Tubi

Director of B2B Marketing Strategy increasing revenue for Mid-Market & DR. Leading marketing budget allocation and strategy alignment with Sales in a hybrid role.

Posted 5/15/2026full-timeSan Francisco • California • 🇺🇸 United StatesLead💰 $151,900 - $217,000 per yearWebsite

About the role

Key responsibilities & impact

Own the holistic marketing strategy and investment plan to support Mid-Market and DR revenue goals, including budget allocation across channels, programs, and lifecycle stages
Serve as the primary marketing partner to Mid-Market/DR Sales leadership, aligning on priorities and go-to-market strategy
Define where and how marketing resources are deployed to drive the highest ROI, continuously optimizing channel mix, campaign strategy, and spend efficiency
Establish and evolve measurement frameworks that connect marketing investment to pipeline, revenue, and efficiency metrics
Partner with RevOps to ensure strong infrastructure, data integrity, and reporting across systems (HubSpot, Salesforce)
Identify gaps in market coverage, audience strategy, and program effectiveness, and develop plans to address them
Build scalable processes, planning frameworks, and documentation to support long-term growth and cross-functional alignment.

Requirements

What you’ll need

8+ years of experience in B2B demand generation or growth marketing
Experience owning or influencing marketing budget allocation and investment strategy tied to revenue outcomes
Proven ability to connect marketing strategy to pipeline, revenue, and efficiency metrics
Strong analytical and strategic thinking skills, with the ability to translate data into actionable insights and investment decisions
Excellent cross-functional leadership and communication skills, with experience partnering closely with Sales and Revenue teams
Understanding of Account Based Marketing and demand generation
Ability to operate at both a strategic and executional level in a fast-paced environment
Bachelor's Degree
Demonstrated track record of driving measurable pipeline and revenue impact.

Benefits

Comp & perks

medical/dental/vision insurance
401(k) plan
paid time off
discretionary bonus
long-term incentive plan
wellness reimbursement

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B demand generationgrowth marketingmarketing budget allocationinvestment strategypipeline metricsrevenue metricsefficiency metricsAccount Based Marketingdata analysiscampaign strategy

Soft Skills

analytical thinkingstrategic thinkingcross-functional leadershipcommunication skillscollaborationproblem-solvingadaptabilityinsight generationexecutional abilityplanning

Certifications

Bachelor's Degree