Tubi

Director, Marketing

Tubi

full-time

Posted on:

Location Type: Hybrid

Location: Mexico City • Mexico

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Job Level

Lead

About the role

  • Lead and localize Tubi’s marketing strategy for Mexico
  • Oversee 360° marketing campaigns including brand, digital, social, partnerships, and experiential activations
  • Leverage the power of sports to drive acquisition and engagement
  • Collaborate cross-functionally with content, growth, and product teams
  • Develop best-in-class sales enablement, content marketing and trade marketing for Mexico
  • Develop and monitor KPIs to optimize marketing performance

Requirements

  • 7+ years of marketing experience in consumer-facing industries (entertainment, media, sports, or technology preferred)
  • Bachelor’s degree in Marketing, Communications, or related field
  • Demonstrated success in launching or scaling consumer brands in Mexico
  • Bilingual proficiency in Spanish and English
  • Impressive references and a portfolio showcasing impactful campaigns
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
marketing strategy360° marketing campaignssales enablementcontent marketingtrade marketingKPI developmentcampaign optimizationbrand launchingconsumer engagementdigital marketing
Soft Skills
collaborationleadershipcommunicationcross-functional teamworkcreativitystrategic thinkingproblem-solvingbilingual communicationrelationship buildingadaptability
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Communications