Client Marketing Manager

Truist

. Serve as the primary Marketing contact to the business .

Posted 4/30/2026full-timeCharlotte • North Carolina • 🇺🇸 United StatesSeniorLeadWebsite

About the role

Key responsibilities & impact

Serve as the primary Marketing contact to the business
Develop marketing plans and tactics that leverage marketing capabilities
Collaborate with internal and external marketing partners to develop and execute marketing programs
Ensure alignment of all strategies to the Truist Purpose and Brand
Set the team's direction and communicate individual and team priorities
Develop marketing strategies intended to achieve operational and financial results
Lead complex and visible projects with notable risk and complexity
Identify and resolve technical, operational, risk management, business, and organizational challenges
Monitor client needs and competitive market place
Develop and manage budget and resource allocation
Typically manage a team of professional-level contributors and/or large-scale programs

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
Seven years of related experience or an equivalent combination of education and experience
Deep specialized (SME) and/or broad knowledge within the marketing (or related) discipline
Consumer/Commercial/Corporate/Wealth banking product and/or segment marketing experience
Ability to interpret internal and external business challenges
Ability to lead projects of significant complexity and risk exposure
Demonstrated budget management experience
Ability to exercise independent judgment in solving technical, operational, and organizational challenges
Sophisticated understanding of clients through interpretation and user research and analytics
Strong relationship building skills
Knowledge of the industry's competitive landscape
Strong presentation skills and communication skills

Benefits

Comp & perks

Medical, dental, vision, life insurance
Disability
Accidental death and dismemberment
Tax-preferred savings accounts
401k plan
10 days of vacation (prorated)
10 sick days (prorated)
Paid holidays
Defined benefit pension plan (depending on position)
Restricted stock units and/or deferred compensation plan (depending on position)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing plansbudget managementuser researchanalyticsproject managementrisk managementoperational strategyfinancial strategyconsumer marketingcorporate marketing

Soft Skills

relationship buildingcommunicationleadershipindependent judgmentproblem solvingcollaborationstrategic thinkingteam directionprioritizationclient understanding

Certifications

Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business Administration