Marketing Strategy Manager – Value Propositions, Enterprise Naming
Truist
full-time
Posted on:
Location Type: Office
Location: Charlotte • North Carolina • Virginia • United States
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About the role
- Lead the development and refinement of value propositions, positioning statements, marketable proof points and reasons to believe
- Facilitate group working sessions and bring consensus with internal stakeholders and external vendor partners
- Utilize a strong understanding of language to write and re-write value propositions and positioning
- Present ideas using a range of methods to effectively influence senior leaders
- Consult on campaign/creative briefs and ensure that each brief includes a clear value proposition and/or marketable claims
- Collaborate and consult with internal constituents to understand short-term and long-term business objectives
- Develop and maintain deep subject matter expertise of relevant consumer/business segments
- Guide market research and intelligence gathering to inform value proposition and positioning development
Requirements
- Bachelor’s degree in Marketing, Communications, Business Administration or related field
- Seven years of related experience or an equivalent combination of education and experience
- Deep specialized (SME) and/or broad knowledge within the marketing (or related) discipline
- Ability to interpret internal and external business challenges and implement best practices
- Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals
- Ability to exercise independent judgment in solving technical, operational, and organizational challenges
- Sophisticated analytical skills and the ability to solve complex technical and business problems
- Ability to influence others to adopt a new perspective
- Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors
Benefits
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Applicant Tracking System Keywords
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Hard Skills & Tools
value propositionspositioning statementsmarket researchcampaign briefscreative briefsbusiness objectivesanalytical skillsproblem solvingstakeholder engagementconsumer segments
Soft Skills
leadershipinfluencecollaborationcommunicationconsensus buildingindependent judgmenttechnical problem solvingorganizational skillsstrategic thinkingadaptability
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business Administration