Truist

Social Media Manager – Sports Sponsorships

Truist

full-time

Posted on:

Location Type: Office

Location: Charlotte • North Carolina • 🇺🇸 United States

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Job Level

SeniorLead

About the role

  • Lead a team, including agency partners, responsible for developing and executing social media strategies that support brand and business campaign goals and objectives
  • Develop and execute multiple, and often concurrent, social media activations that support Brand, Brand Experiences sports, sponsorships and community
  • Deliver effective and efficient strategies for media planning, audience targeting, channel mix, creative, optimization, measurement and reporting across paid, organic, partnership, teammate and influencer activations to deliver best in class social media and/or influencer performance outcomes
  • Oversee execution of content calendars, creative processes, legal/compliance/risk review processes, paid media strategies, measurement, optimization and reporting for all active campaigns
  • Facilitate scaling brand and company awareness, consideration and conversion through various social media channels, media plans and creative executions
  • Ensure brand visual and voice consistency across all social media and/or influencer marketing executions, including multi-cultural campaigns
  • Develop and deploy actionable plans to evolve, grow and optimize channel presence and engagement
  • Deliver strategic recommendations for innovative social media and/or influencer marketing tactics, initiatives and tech solutions
  • Build and maintain partnerships with senior leaders across marketing and the enterprise, as well as with social media channel and agency partners
  • Stay current on the changes taking place in the social media industry

Requirements

  • Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
  • Seven years of related experience or an equivalent combination of education and experience
  • Deep specialized (SME) and/or broad knowledge within the social media marketing (or related) discipline
  • Sound and comprehensive understanding of business and organizational strategies and processes managing a process
  • Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services
  • Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals
  • Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities
  • Sophisticated analytical skills and the ability to solve complex technical and business problems
  • Ability to influence others to adopt a new perspective
  • Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry
  • Expertise with social media channels including Facebook, Instagram, Pinterest, TikTok, LinkedIn, SnapChat, etc.
Benefits
  • medical, dental, vision, life insurance
  • disability, accidental death and dismemberment
  • tax-preferred savings accounts
  • 401k plan
  • no less than 10 days of vacation
  • 10 sick days
  • paid holidays
  • possible defined benefit pension plan, restricted stock units, and/or a deferred compensation plan

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
social media strategiesmedia planningaudience targetingcreative optimizationmeasurement and reportingcontent calendarspaid media strategiesinfluencer marketinganalytical skillsproject management
Soft skills
leadershipstrategic recommendationsproblem-solvinginfluenceindependent judgmentcommunicationcollaborationadaptabilitycreativityorganizational skills
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business Administration