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Marketing Data Analyst – Growth Marketing, Data Analytics
Truelogic SoftwareMarketing Data Analyst joining a high-impact digital organization for analyzing paid media investments. Optimizing media performance across SEM, Meta, and TikTok in a remote role.
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Own regular performance tracking across SEM, Meta, and TikTok, monitoring core metrics (CAC, CPA, ROAS) and flagging critical channel shifts.
- Maintain and update business intelligence dashboards in Sigma and optimize underlying data models using dbt and GitHub.
- Monitor, maintain, and troubleshoot conversion API pipelines across Meta, Google, and TikTok to ensure exact data reliability.
- Combine external marketing data with internal business databases to generate detailed analyses, advising channel managers on where to scale back or allocate more budget.
- Synthesize intricate channel performance data into clear, concise, and actionable strategic recommendations for stakeholders and executive leadership.
Requirements
What you’ll need- Mid-Level expertise with the proven ability to operate completely independently without requiring constant direction or hand-holding.
- Strong, advanced SQL skills and hands-on experience building and maintaining dbt models using GitHub.
- Direct experience building, updating, and maintaining modern data dashboards specifically within Sigma.
- Proven background in marketing analytics focusing on digital paid media channels (Paid Search, Paid Social, Connected TV, Programmatic) and in-platform measurement.
- Specific expertise in combining external ad platform datasets (Google Ads, Meta Ads) with internal corporate databases to optimize media investments.
- Excellent English communication skills with a track record of translating technical metrics into clear business insights for non-technical teams.
Benefits
Comp & perks- 100% Remote Work: Enjoy the freedom to work from the location that helps you thrive. All it takes is a laptop and a reliable internet connection.
- Highly Competitive USD Pay: Earn an excellent, market-leading compensation in USD, that goes beyond typical market offerings.
- Paid Time Off: We value your well-being. Our paid time off policies ensure you have the chance to unwind and recharge when needed.
- Work with Autonomy: Enjoy the freedom to manage your time as long as the work gets done. Focus on results, not the clock.
- Work with Top American Companies: Grow your expertise working on innovative, high-impact projects with Industry-Leading U.S. Companies.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SQLdbtdata modelingdata analysisperformance trackingconversion APImarketing analyticsdata dashboard developmentdata reliabilitybudget allocation
Soft Skills
independent operationcommunicationstrategic recommendationsstakeholder engagementanalytical thinkingproblem-solvingclarity in reportingcollaborationadaptabilityattention to detail