Vice President, Marketing
Tripledot Studios
full-time
Posted on:
Location: 🇧🇾 Belarus
Visit company websiteJob Level
Lead
About the role
- Lead UA, monetisation, adtech and measurement strategy for Zephyr Mobile's portfolio.
- Shape studio UA strategy, product innovation, adtech and monetisation, and creative development across IAA, IAP and Hybrid games.
- Own and optimise several multi-million-dollar marketing budgets.
- Lead and manage a team of UA specialists and growth professionals.
- Use data to uncover opportunities and inform experimentation across UA, monetisation and product.
- Monitor market trends, competitors, and emerging genres and adopt innovative mechanics and tools.
- Own marketing budget forecasting, allocation, and revenue planning to maximise growth efficiency and profitability.
- Monitor and guide development of analytics, BI, and adtech infrastructure for end-to-end data visibility.
- Manage internal creative team to innovate ad content and drive creative excellence.
- Lead cross-functional projects partnering with Product, Design, and Analytics to launch high-impact initiatives.
- Build strategic relationships with ad networks, stores, platforms, and external partners.
Requirements
- 7+ years of experience in performance marketing, growth, or product marketing roles.
- Proven leadership and strong track record leading and mentoring high-performing teams.
- Experience driving initiatives in collaboration with Product, UA, Creative, and Analytics.
- Proven ability to drive measurable outcomes through bold growth experiments.
- Experience developing and executing successful growth strategies in mobile gaming or related industries.
- Analytical mindset with strong decision-making and critical thinking abilities.
- Strong understanding of LTV modelling, mobile attribution, and performance data.
- Comfortable operating with autonomy and influencing senior stakeholders.