Data Analyst

• Develop and maintain dashboards in Looker/Tableau to provide actionable insights to Marketing and Product teams.
• Manage reporting pipelines for campaign performance, LTV modeling, and ROI measurement.
• Collaborate with the User Acquisition team on cohort analyses, predictive LTV models, and incrementality testing to guide budget allocation.
• Analyse, evaluate, and form independent judgments on various marketing outputs. Work with a wide variety of data from different sources - internal and external, structured and unstructured.
• Collaborate with Marketing to scope requests, execute when feasible, or escalate by creating tickets for Engineering or BI teams.
• Conduct analysis related to install attribution and user activity across multiple games to assess marketing performance and return on investment.

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