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VP of Marketing & Communications
Trellance Cooperative Holdings, Inc.VP of Marketing & Communications leading brand and messaging strategy for AI Studio, essential in defining AI solutions for credit unions. Executing marketing communications while overseeing digital presence and thought leadership.
About the role
Key responsibilities & impact- Own and drive AI Studio's comprehensive brand and communications strategy
- Develop and maintain a clear, compelling, and consistent messaging framework
- Create and execute a multi-channel communications strategy
- Design, build, and maintain AI Studio's website and LinkedIn presence
- Develop, launch, and maintain the AI Studio member portal
- Oversee SEO/SEM strategy
- Lead the development and execution of AI Studio's thought leadership platform
- Build and manage LinkedIn presence and broader social media footprint for AI Studio leadership
- Develop, implement, and continuously refine AI Studio's marketing strategic plan
- Define, track, and report on marketing KPIs and company performance metrics
Requirements
What you’ll need- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field plus a minimum of 7 years of progressive marketing and communications leadership experience, with at least 3-5 years in a leadership role in a credit union or start up environment.
- OR High School Diploma or equivalent plus a minimum of 12 years of progressive marketing and communications leadership experience, with at least 3-5 years in a leadership role in a credit union or start up environment.
- Master’s degree preferred.
- Demonstrated experience marketing within the financial services, fintech, or credit union industry strongly preferred.
- Proven track record of building and scaling brand presence for a growing organization.
Benefits
Comp & perks- Health insurance
- Professional development
- Remote work options
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEOSEMmarketing strategycommunications strategybrandingKPI trackingwebsite developmentsocial media managementthought leadershipmulti-channel communications
Soft Skills
leadershipstrategic thinkingcommunicationproject managementteam managementcreativityanalytical skillscollaborationproblem-solvingadaptability
Certifications
Bachelor’s degreeMaster’s degree (preferred)Marketing certificationCommunications certificationBusiness Administration degreeDigital Marketing certificationSEO certificationContent Marketing certificationSocial Media Marketing certificationProject Management certification