PPC and Ads Specialist
Alfafam Management Consulting
Head of Demand Generation
Tray.io
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $190,000 - $240,000 per year
Job Level
Lead
About the role
- Lead an experimentation culture — Build a structured framework with clear hypotheses, testing cadences, and success criteria. Design and execute A/B and multivariate tests across tactics, persona-relevant messaging, offer sequencing, and lead scoring to identify and scale winning plays.
- Design unified demand plans — Spearhead the creation of integrated multi-touch campaign development with sales, product marketing, digital marketing, and partners. Map buyer journeys and ensure quality of persona-based messaging and landing pages that convert.
- Develop ABM and intent-based programs — Pilot and iterate account-based marketing plays leveraging intent data, market signals and account engagement to create personalized experiences for target accounts and engaged prospects.
- Optimize lead scoring and sales alignment — Implement behavioral lead scoring, engagement tracking, and leading-indicator metrics that predict pipeline health. Establish SLAs for lead follow-up and create rapid feedback loops with SDRs and AEs to continuously iterate on messaging and nurturing.
- Package sales-ready campaigns — Build talk tracks and touch sequences for the entire buying committee. Scope content requirements for each persona and buyer role, creating enablement kits that allow sales to act immediately on marketing signals.
- Drive data-driven insights — Partner with marketing operations and sales operations to automate dashboards and attribution reporting, categorize marketing-sourced meetings by quality, and develop repeatable performance reports that go beyond MQL counts.
- Expand and reimagine channels — Test and scale new approaches including roadshow-format workshops, closed-lost and win-back campaigns, case studies, competitive takeout programs, and other innovative plays that punch through the noise in our market.
- Lead and develop talent — Directly manage and mentor demand generation team members while influencing across cross-functional stakeholders. Provide clear goals, coaching, and feedback to elevate performance, modeling collaborative leadership that aligns all teams behind integrated campaigns.
Requirements
- 10+ years in B2B SaaS demand generation, growth marketing, or campaign marketing with proven success creating pipeline in complex enterprise markets
- Track record of building and executing structured experimentation programs and convert insights into repeatable motions
- Experience developing ABM strategies from the ground up across multiple channels, with expertise in intent data and account engagement orchestration
- Deep understanding of lead scoring methodologies, nurture design, and funnel stage content strategies
- Strong analytical mindset with ability to derive actionable insights from complex marketing data and attribution models
- Hands-on expertise with HubSpot, Salesforce, Outreach and modern ABM/intent platforms'
- Intense curiosity about AI and its applications in modern demand generation and experience experimenting with AI tools and approaches to improve outcomes, actively looking for ways to apply AI in building, testing, and scaling campaigns
- Exceptional collaboration skills with proven ability to align sales, marketing, and cross-functional teams around shared objectives
- Results-driven approach with bias for action and comfort operating in fast-paced, evolving environments
- Experience leading and developing marketing teams in high-growth SaaS companies
Benefits
- stock options 📊 Resume Score Upload your resume to see if it passes auto-rejection tools used by recruiters Check Resume Score
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationgrowth marketingcampaign marketingA/B testingmultivariate testingaccount-based marketinglead scoringnurture designattribution modelsdata analysis
Soft skills
collaborationleadershipmentoringanalytical mindsetresults-drivencuriositycoachingcommunicationinfluenceadaptability
