Performance Marketing

• Lead an experimentation culture — Build a structured framework with clear hypotheses, testing cadences, and success criteria. Design and execute A/B and multivariate tests across tactics, persona-relevant messaging, offer sequencing, and lead scoring to identify and scale winning plays.
• Design unified demand plans — Spearhead the creation of integrated multi-touch campaign development with sales, product marketing, digital marketing, and partners. Map buyer journeys and ensure quality of persona-based messaging and landing pages that convert.
• Develop ABM and intent-based programs — Pilot and iterate account-based marketing plays leveraging intent data, market signals and account engagement to create personalized experiences for target accounts and engaged prospects.
• Optimize lead scoring and sales alignment — Implement behavioral lead scoring, engagement tracking, and leading-indicator metrics that predict pipeline health. Establish SLAs for lead follow-up and create rapid feedback loops with SDRs and AEs to continuously iterate on messaging and nurturing.
• Package sales-ready campaigns — Build talk tracks and touch sequences for the entire buying committee. Scope content requirements for each persona and buyer role, creating enablement kits that allow sales to act immediately on marketing signals.
• Drive data-driven insights — Partner with marketing operations and sales operations to automate dashboards and attribution reporting, categorize marketing-sourced meetings by quality, and develop repeatable performance reports that go beyond MQL counts.
• Expand and reimagine channels — Test and scale new approaches including roadshow-format workshops, closed-lost and win-back campaigns, case studies, competitive takeout programs, and other innovative plays that punch through the noise in our market.
• Lead and develop talent — Directly manage and mentor demand generation team members while influencing across cross-functional stakeholders. Provide clear goals, coaching, and feedback to elevate performance, modeling collaborative leadership that aligns all teams behind integrated campaigns.

Head of Demand Generation

Director of Mobility Performance Marketing

Senior Marketing Campaign Manager

Campaign Manager, German Speaker

Paid Media Manager

Google Ads & SEO Manager