Associate Ads Product Marketing Manager
Netflix
Principal Product Marketing, Measurement
TransUnion
full-time
Posted on:
Location Type: Hybrid
Location: Chicago • Colorado, Illinois, New York, Virginia • 🇺🇸 United States
Visit company websiteSalary
💰 $150,100 - $225,000 per year
Job Level
Lead
About the role
- Lead GTM strategy, storytelling, messaging, pitch decks, promotional collateral, sales enablement material, and competitive positioning for TransUnion’s Identity Solutions product suite
- Partner with product management leadership to develop GTM strategy, track KPIs, and co-manage pipeline and revenue
- Manage cross-functional execution and oversight of go-to-market programs, establishing the go-to-market strategy across all vertical markets in the US
- Partner with US vertical leadership to evaluate and prioritize vertical segments for focused marketing efforts, and develop value propositions and product messaging for verticalized go-to-market activities
- Partner with product marketing and marketing teams in international markets (including the UK, Canada, Germany, India, South Africa) to support roll out of positioning in local markets
- Build market awareness of our solutions through industry events and speaking engagements
- Perform market research and competitive analysis for the product positioning and to drive sales enablement.
- Track, analyze, and report progress against our key competition in Marketing Solutions.
- Diagnose client and prospect needs, translate into questions and use cases, architect the story and positioning to solve critical client marketing opportunities
- Work closely with the respective functions in marketing (Marketing Planning & Management, Campaign Management, Content, Events, Media, Branding & Design, Web teams) to execute on GTM strategies and report/synthesize results against KPIs
Requirements
- 10+ years of experience in Product Marketing, Sales Enablement, DaaS or SaaS Product Management, Product Strategy, Marketing Analytics at a Professional Services/Consulting/Agency, and/or other related functions across marketing/advertising technology
- Experience working with big brands and establishing go-to-market strategy for the AdTech/MarTech industry is a plus
- Comprehension of marketing analytics, specifically Marketing Mix Modeling, Multi-Touch Attribution (MTA), media strategy, media planning, identity resolution, data management, onboarding, remarketing, and data science is an advantage
- Self-motivated and able to work in an organized way in a fast-paced environment with minimal supervision
- Strong project management skills, attention to detail, and bias towards execution with exceptional content writing and presentation skills
- Ability to lead cross-functional workstreams and act a product owner across a matrixed team environment.
Benefits
- flexible time off for exempt associates
- paid time off for non-exempt associates
- up to 12 paid holidays per year
- health benefits (including medical, dental, and vision plan options and health spending accounts)
- mental health support
- disability benefits
- up to 12 weeks of paid parental leave
- adoption assistance
- fertility planning coverage
- legal benefits
- long-term care insurance
- commuter benefits
- tuition reimbursement
- charity gift matching
- employee stock purchase plan
- 401(k) retirement savings with employer match
- access to TransUnion’s Employee Resource Groups
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Product MarketingSales EnablementDaaSSaaS Product ManagementProduct StrategyMarketing AnalyticsMarketing Mix ModelingMulti-Touch AttributionIdentity ResolutionData Management
Soft skills
Self-motivatedOrganizational skillsProject ManagementAttention to DetailBias towards ExecutionContent WritingPresentation SkillsCross-functional Leadership
