Product Marketing

• Lead GTM strategy, storytelling, messaging, pitch decks, promotional collateral, sales enablement material, and competitive positioning for TransUnion’s Identity Solutions product suite
• Partner with product management leadership to develop GTM strategy, track KPIs, and co-manage pipeline and revenue
• Manage cross-functional execution and oversight of go-to-market programs, establishing the go-to-market strategy across all vertical markets in the US
• Partner with US vertical leadership to evaluate and prioritize vertical segments for focused marketing efforts, and develop value propositions and product messaging for verticalized go-to-market activities
• Partner with product marketing and marketing teams in international markets (including the UK, Canada, Germany, India, South Africa) to support roll out of positioning in local markets
• Build market awareness of our solutions through industry events and speaking engagements
• Perform market research and competitive analysis for the product positioning and to drive sales enablement.
• Track, analyze, and report progress against our key competition in Marketing Solutions.
• Diagnose client and prospect needs, translate into questions and use cases, architect the story and positioning to solve critical client marketing opportunities
• Work closely with the respective functions in marketing (Marketing Planning & Management, Campaign Management, Content, Events, Media, Branding & Design, Web teams) to execute on GTM strategies and report/synthesize results against KPIs

Principal Product Marketing, Measurement

Founding GTM Associate

Director of Product – Go-To-Market

Senior Product Marketing Manager – Data Center

Product Marketing Manager

Principal, Design – Manufacturing GTM Strategy