Senior Consultant, ABM and Experience Optimization

TransUnion

Senior Consultant optimizing B2B digital marketing experiences at TransUnion. Leading A/B tests and collaborating with cross-functional teams to improve user engagement.

Posted 5/26/2026full-timeChicago • Illinois, Virginia • 🇺🇸 United StatesSenior💰 $82,700 - $120,000 per yearWebsite

About the role

Key responsibilities & impact

Lead optimization of digital experiences with a strong focus on B2B marketing initiatives (approx. 90% B2B, 10% consumer).
Analyze digital performance data and identify opportunities for improvement across web experiences.
Design, execute, and manage A/B tests and optimization initiatives to enhance user engagement and conversion.
Translate insights into actionable recommendations and implement improvements across digital platforms.
Continuously monitor performance metrics and refine strategies based on results.
Partner with cross-functional teams including marketing, content, and analytics to align on optimization strategies.
Support ongoing testing cycles (analyze → propose → activate → measure → iterate).
Contribute to improving overall digital experience across U.S. websites and marketing channels.

Requirements

What you’ll need

Experience in B2B digital marketing and experience optimization
Strong understanding of website performance metrics and optimization strategies
Hands-on experience using marketing technology platforms for performance analysis and testing
Proven ability to execute and manage optimization cycles from analysis through implementation
Experience working with cross-functional marketing and digital teams
Bachelor’s degree or equivalent experience in Marketing, Business, or a related field.
Experience with additional testing or analytics tools (e.g., Hotjar or similar platforms).
Exposure to marketing automation platforms such as Eloqua.

Benefits

Comp & perks

Enjoy day-one eligibility for medical, dental, and vision coverage, plus supplemental plan options.
Spousal, domestic partner, and other eligible dependent coverage is available on select plans.
Choose tax‑advantaged HSA and FSA accounts to make everyday care more affordable.
We’ve got your back with company‑paid basic life and AD&D, optional voluntary life and AD&D for you and your family, and short‑ and long‑term disability.
You can also opt into a legal plan, pet insurance, and travel accident coverage.
From adoption assistance and fertility planning coverage to caregiver support, we’re here for every chapter.
Access Dependent Care FSA for the possibility of an employer match, a complimentary Care@Work membership, and up to 12 weeks of paid parental leave with eligibility for a thoughtful, gradual return.
Build toward what’s next with our 401(k) with employer match and Employee Stock Purchase Plan (ESPP).
Tap financial wellness resources, career coaching, and optional long‑term care insurance to plan confidently.
Grow and recharge with tuition reimbursement, flexible time off for exempt employees or paid time off for nonexempt employees, up to 12 paid holidays per year, commuter benefits, employee discounts, charitable gift matching, and paid volunteer time off, plus corporate volunteer events that make it easy to give back.
Access 24/7 support including professional therapy, coaching, and emotional well‑being programs alongside guided meditation and resources that support physical, mental, social, and financial wellness.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B digital marketingwebsite performance metricsoptimization strategiesA/B testingperformance analysismarketing technology platformsoptimization cyclesanalytics toolsmarketing automation

Soft Skills

cross-functional collaborationanalytical thinkingactionable recommendationsuser engagementconversion optimization