Senior Product Marketing Advisor – Marketing Solutions

TransUnion

Senior Advisor for Product Marketing leading go-to-market strategy at TransUnion. Involves collaboration across global teams and a blend of remote and in-office work.

Posted 5/20/2026full-timeNew York City • Colorado, District of Columbia, Illinois, New York, Virginia, Washington • 🇺🇸 United StatesSenior💰 $126,700 - $190,000 per yearWebsite

About the role

Key responsibilities & impact

Lead GTM strategy, messaging, storytelling, pitch decks, promotional collateral, and sales enablement for TransUnion’s Identity, Audiences, and Measurement solutions
Partner with product management to develop GTM strategy, track KPIs, and co-manage pipeline and revenue across US and global markets
Manage cross-functional execution of go-to-market programs, including collaboration with international teams (UK, Canada, Germany, India, South Africa)
Drive market awareness through industry events, speaking engagements, and thought leadership, supported by market research and competitive analysis
Diagnose client and prospect needs, translating into questions and use cases, architect the story and position to solve critical client marketing opportunities
Apply AI and machine learning–driven insights to inform product positioning, audience strategy, and go‑to‑market decisions, with the ability to translate technical capabilities into clear, customer‑centric value stories
Work closely with the respective functions in marketing (Marketing Planning & Management, Campaign Management, Content, Events, Media, Branding & Design, Web teams) to execute GTM strategies and report/synthesize results against KPIs

Requirements

What you’ll need

10+ years of experience in Product Marketing, Sales Enablement, DaaS or SaaS Product Management, Product Strategy, Marketing Analytics at a Professional Services/Consulting/Agency, and/or other related functions across marketing/advertising technology
Experience working with big brands and establishing go-to-market strategy for the AdTech/MarTech industry, with comprehension of marketing analytics, media strategy, data management/integrations, and data science
Experience working with AI, Automation, consumer insights, and machine learning, with fluency in applying these to product marketing and go-to-market strategies
Extensive experience in developing and executing successful go-to-market programs for impactful product launches and arming the sales team for success throughout the buyer journey
Demonstrated history of leading innovative positioning and enablement initiatives to drive significant revenue growth, with a strong obsession for customer insights and curiosity for the "why behind the buy".
Fluency in leveraging AI‑powered tools (e.g., automation, predictive analytics, and generative AI) to accelerate market research, competitive analysis, content creation, and sales enablement at scale
Comprehension of marketing analytics, data management/integrations, and data science
Ability to track key performance indicators to monitor and enhance product marketing effectiveness.

Benefits

Comp & perks

Enjoy day-one eligibility for medical, dental, and vision coverage, plus supplemental plan options.
Spousal, domestic partner, and other eligible dependent coverage is available on select plans.
Choose tax‑advantaged HSA and FSA accounts to make everyday care more affordable.
We’ve got your back with company‑paid basic life and AD&D, optional voluntary life and AD&D for you and your family, and short‑ and long‑term disability.
You can also opt into a legal plan, pet insurance, and travel accident coverage.
From adoption assistance and fertility planning coverage to caregiver support, we’re here for every chapter.
Access Dependent Care FSA for possibility of an employer match, a complimentary Care@Work membership, and up to 12 weeks of paid parental leave with eligibility for a thoughtful, gradual return.
Build toward what’s next with our 401(k) with employer match and Employee Stock Purchase Plan (ESPP).
Tap financial wellness resources, career coaching, and optional long‑term care insurance to plan confidently.
Grow and recharge with tuition reimbursement, flexible time off for exempt employees or paid time off for nonexempt employees, up to 12 paid holidays per year, commuter benefits, employee discounts, charitable gift matching, and paid volunteer time off, plus corporate volunteer events that make it easy to give back.
Access 24/7 support including professional therapy, coaching, and emotional well‑being programs alongside guided meditation and resources that support physical, mental, social, and financial wellness.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Product MarketingSales EnablementMarketing AnalyticsData ManagementMachine LearningAIAutomationGo-to-Market StrategyCompetitive AnalysisData Science

Soft Skills

LeadershipCollaborationCustomer InsightsCuriosityStorytellingCommunicationProblem SolvingStrategic ThinkingAnalytical ThinkingCreativity