Event Strategy Manager

Transamerica

Event Strategy Manager managing event channel strategy for Transamerica's core business lines. Building insight-driven event calendar to enhance B2B relationships within financial services.

Posted 5/29/2026full-timeDenver • Colorado, Iowa, Pennsylvania • 🇺🇸 United StatesSeniorLead💰 $100,000 - $120,000 per yearWebsite

About the role

Key responsibilities & impact

Build and maintain an annual event calendar aligned to business goals, sales cycles and key market moments – including industry conferences, advisor forums, consultant roundtables and internal sales enablement gatherings.
Lead the prioritization process across competing event opportunities, applying a clear framework for evaluating ROI, audience quality competitive presence and strategic fit.
Serve as the primary liaison between sales and marketing partners to ensure the event strategy reflects business priorities.
Facilitate planning conversations with senior stakeholders to align on event objectives, target audiences, messaging themes, and success metrics before any activation begins.
Partner with brand and creative teams to ensure Transamerica’s presence and narrative at events is consistent, differentiated and market relevant.
Define activation strategies for each event, including pre-event engagement plans, at-event experiences and post-event follow-ups.
Define KPIs for event investments and establish consistent measurement practices across events.
Analyze and present performance to senior leadership on a regular cadence, with clear recommendations for reallocation or investment.
Maintain a strong understanding of the Retirement and Financial industry landscape – including key trade associations and advisor networks.

Requirements

What you’ll need

Bachelor’s degree or equivalent work experience
Seven years of experience in B2B marketing, sales enablement or strategy roles, with demonstrated experience developing event or field marketing strategies (not event operations)
Deep familiarity with the retirement, life insurance and/or financial services industries
Proven ability to build cross-functional alignment and senior level stakeholders
Ability to manage multiple priorities and a complex calendar in a fast-moving environment
Solid knowledge of marketing methods and principles
Project management skills
Excellent organizational, presentation and communication skills.
Comfortable facilitating conversations with sales leadership, executives and external partners
Analytical ability with working knowledge of marketing financials
Proficient computer skills with Microsoft Office Suite
Staff management skills

Benefits

Comp & perks

Competitive Pay
Bonus for Eligible Employees
Benefits Package
Pension Plan
401k Match
Employee Stock Purchase Plan
Tuition Reimbursement
Disability Insurance
Medical Insurance
Dental Insurance
Vision Insurance
Employee Discounts
Career Training & Development Opportunities
Health and Work/Life Balance Benefits
Paid Time Off starting at 160 hours annually for employees in their first year of service.
Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).
Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars
Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.
Adoption Assistance
Employee Assistance Program
Back-Up Care Program
PTO for Volunteer Hours
Employee Matching Gifts Program
Employee Resource Groups
Inclusion and Diversity Programs
Employee Recognition Program
Referral Bonus Programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingevent marketing strategiesproject managementmarketing methodsanalytical abilitymarketing financials

Soft Skills

cross-functional alignmentorganizational skillspresentation skillscommunication skillsfacilitation skillsability to manage multiple priorities

Certifications

Bachelor’s degree