Channel Marketing Specialist

Transamerica

Intermediate Channel Marketing Specialist executing cross-functional marketing campaigns at Transamerica. Supports marketing strategies for annuities, life insurance, mutual funds, employee benefits, and retirement programs.

Posted 5/28/2026full-timePhiladelphia • Colorado, Pennsylvania • 🇺🇸 United StatesJuniorMid-Level💰 $64,500 - $80,000 per yearWebsite

About the role

Key responsibilities & impact

Execute cross-functional marketing campaigns to support the sale of company products and services in annuities, life insurance, mutual funds, employee benefits, retirement.
Manage digital and promotional activities related to strategy, execution and reporting.
Handle multiple components of marketing campaigns for all mediums, including websites, social media, blogs, email and collateral.
Participate in discussions on marketing planning, campaign development, and program execution.
Help evaluate project effectiveness using qualitative and quantitative methods.
Partner with the creative team to create marketing assets and copy for assigned campaign work.
Adhere to established processes and workflows related to end-to-end campaign strategy and execution.
Assist in campaign analytics reporting and review; help create plans based on learnings, and translate into actionable plans.

Requirements

What you’ll need

Bachelor’s degree in marketing, business, communications, or equivalent experience
Two years of experience in marketing communications, digital marketing or project management
Experience executing digital campaigns and marketing programs
Moderate understanding of traditional and digital platforms
Technical acumen
Creative thinker
Excellent communication and relationship building skills
Organizational skills and the ability to manage multiple projects in a fast-paced environment

Benefits

Comp & perks

Competitive Pay
Bonus for Eligible Employees
Benefits Package
Pension Plan
401k Match
Employee Stock Purchase Plan
Tuition Reimbursement
Disability Insurance
Medical Insurance
Dental Insurance
Vision Insurance
Employee Discounts
Career Training & Development Opportunities
Health and Work/Life Balance Benefits
Paid Time Off starting at 160 hours annually for employees in their first year of service
Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays)
Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars
Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child
Adoption Assistance
Employee Assistance Program
Back-Up Care Program
PTO for Volunteer Hours
Employee Matching Gifts Program
Employee Resource Groups
Inclusion and Diversity Programs
Employee Recognition Program
Referral Bonus Programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingmarketing communicationsproject managementcampaign executioncampaign analyticsqualitative methodsquantitative methodsmarketing strategycontent creationcopywriting

Soft Skills

creative thinkingcommunication skillsrelationship buildingorganizational skillsproject managementadaptabilitycollaborationanalytical thinkingtime managementproblem solving

Certifications

Bachelor’s degree in marketingBachelor’s degree in businessBachelor’s degree in communications