Administrative Assistant
Stagwell
CloudERPGoogle Cloud Platform
Sr Marketing Technology Analyst - Hybrid
Transamerica
full-time
Posted on:
Origin: • 🇺🇸 United States • Colorado, Iowa
Visit company websiteSalary
💰 $78,000 - $83,000 per year
Job Level
Senior
Tech Stack
CloudGoogle Cloud Platform
About the role
- Design and deploy marketing technology resources to optimize automated marketing campaigns, material distribution, agency/vendor management, platform use, and tracking, reporting and analytics
- Use expertise in marketing technology software and platforms to improve the user experience, reporting and distribution
- Conduct business process analysis and needs assessment to align Marketing solutions with business initiatives
- Serve as a senior liaison across business groups to create documentation for business and system requirements
- Work on project teams to develop or modify complex processes and/or systems
- Identify trends/issues and performance gaps
- Gather feedback from stakeholders and provide discussion forums to improve the user experience
- Maintain thorough knowledge of platforms, tools and processes
Requirements
- Bachelor's degree in information technology, marketing or relevant field, or equivalent experience
- Five years of experience developing technical solutions
- Thorough understanding of marketing technology software or platforms (e.g., Salesforce, Google Analytics, Adobe, Google Cloud Platform, CRM and Marketing Cloud)
- Knowledge of project management methodologies
- Analytical and problem-solving skills
- Excellent written and oral communication and relationship building skills
- Ability to manage multiple priorities and meet deadlines
- Financial services experience (e.g. Retirement, Employee Benefits, Life Insurance, Investments)
