Senior Channel Marketing Specialist

Transamerica

Execute cross-functional marketing campaigns for Transamerica's annuity products, managing digital and promotional activities and collaborating with various teams.

Posted 4/16/2026full-timeDenver • Colorado, Iowa, Pennsylvania • 🇺🇸 United StatesSenior💰 $80,000 - $95,000 per yearWebsite

About the role

Key responsibilities & impact

Execute cross-functional marketing campaigns to support the sale of company products and services in the annuity market
Manage digital and promotional activities related to strategy, execution and reporting
Execute campaigns to drive growth strategies for assigned products and channels
Partner with Sales, Marketing COEs, and Product to define goals and key performance indicators
Perform campaign analytics reporting and review; help create plans based on learnings, and translate into actionable plans; evaluate program effectiveness using qualitative and quantitative methods
Report on productivity, priorities, issues, and opportunities for improvement
Ensure adherence to established processes and workflows related to end-to-end campaign strategy, creative execution, optimizing for performance, and troubleshooting; identify and recommend new processes and workflows as needed
Collaborate with cross-functional leaders to ensure delivery of superior customer service and operational excellence
Serve as an internal escalation point for campaign related issues

Requirements

What you’ll need

Bachelor’s degree in marketing, business, communications, or equivalent experience
Five years of experience in marketing communications, digital marketing or project management
Experience developing and executing digital campaigns, marketing programs and complex projects
Thorough understanding of traditional and digital platforms
Technical acumen to design campaigns that optimize the use of marketing platforms
Creative thinker
Excellent communication and relationship building skills
Organizational skills and the ability to manage multiple projects in a fast-paced environment

Benefits

Comp & perks

Competitive Pay
Bonus for Eligible Employees
Benefits Package
Pension Plan
401k Match
Employee Stock Purchase Plan
Tuition Reimbursement
Disability Insurance
Medical Insurance
Dental Insurance
Vision Insurance
Employee Discounts
Career Training & Development Opportunities
Health and Work/Life Balance Benefits
Paid Time Off starting at 160 hours annually for employees in their first year of service
Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays)
Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars
Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child
Adoption Assistance
Employee Assistance Program
Back-Up Care Program
PTO for Volunteer Hours
Employee Matching Gifts Program
Employee Resource Groups
Inclusion and Diversity Programs
Employee Recognition Program
Referral Bonus Programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingcampaign analyticsmarketing programsproject managementtraditional platformsdigital platformsmarketing platformsperformance optimizationcomplex project executioncross-functional marketing campaigns

Soft Skills

creative thinkingcommunication skillsrelationship buildingorganizational skillsmulti-project managementcollaborationproblem-solvinganalytical skillscustomer serviceoperational excellence

Certifications

Bachelor’s degree in marketingBachelor’s degree in businessBachelor’s degree in communications