Senior Channel Marketing Specialist
Transamerica
full-time
Posted on:
Location Type: Hybrid
Location: Denver • Colorado • Iowa • United States
Visit company websiteExplore more
Salary
💰 $80,000 - $95,000 per year
Job Level
About the role
- Execute cross-functional marketing campaigns to support the sale of company products and services in the annuity market
- Manage digital and promotional activities related to strategy, execution and reporting
- Execute campaigns to drive growth strategies for assigned products and channels
- Partner with Sales, Marketing COEs, and Product to define goals and key performance indicators
- Perform campaign analytics reporting and review; help create plans based on learnings, and translate into actionable plans; evaluate program effectiveness using qualitative and quantitative methods
- Report on productivity, priorities, issues, and opportunities for improvement
- Ensure adherence to established processes and workflows related to end-to-end campaign strategy, creative execution, optimizing for performance, and troubleshooting; identify and recommend new processes and workflows as needed
- Collaborate with cross-functional leaders to ensure delivery of superior customer service and operational excellence
- Serve as an internal escalation point for campaign related issues
Requirements
- Bachelor’s degree in marketing, business, communications, or equivalent experience
- Five years of experience in marketing communications, digital marketing or project management
- Experience developing and executing digital campaigns, marketing programs and complex projects
- Thorough understanding of traditional and digital platforms
- Technical acumen to design campaigns that optimize the use of marketing platforms
- Creative thinker
- Excellent communication and relationship building skills
- Organizational skills and the ability to manage multiple projects in a fast-paced environment
Benefits
- Competitive Pay
- Bonus for Eligible Employees
- Benefits Package
- Pension Plan
- 401k Match
- Employee Stock Purchase Plan
- Tuition Reimbursement
- Disability Insurance
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Employee Discounts
- Career Training & Development Opportunities
- Health and Work/Life Balance Benefits
- Paid Time Off starting at 160 hours annually for employees in their first year of service
- Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays)
- Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars
- Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child
- Adoption Assistance
- Employee Assistance Program
- Back-Up Care Program
- PTO for Volunteer Hours
- Employee Matching Gifts Program
- Employee Resource Groups
- Inclusion and Diversity Programs
- Employee Recognition Program
- Referral Bonus Programs
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingcampaign analyticsmarketing programsproject managementtraditional platformsdigital platformsmarketing platformsperformance optimizationcomplex project executioncross-functional marketing campaigns
Soft Skills
creative thinkingcommunication skillsrelationship buildingorganizational skillsmulti-project managementcollaborationproblem-solvinganalytical skillscustomer serviceoperational excellence
Certifications
Bachelor’s degree in marketingBachelor’s degree in businessBachelor’s degree in communications