Transamerica

Social Media Manager

Transamerica

full-time

Posted on:

Location Type: Remote

Location: Colorado • United States

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Salary

💰 $105,000 - $120,000 per year

Job Level

SeniorLead

About the role

  • Develop and execute a business-specific social media strategy centered on agents as the “product”, celebrating culture, success stories, and milestones.
  • Deliver strong, creative campaigns, understanding and aligning to social trends and industry insights.
  • Build unique agent-centered content to be used across agent-client platforms.
  • Create compelling content cross platforms (ie. Instagram, Facebook, LinkedIn, YouTube) aligned with agent lifecycle needs - from recruitment through leadership.
  • Partner with World Financial Group Marketing, Field Enablement, Transamerica Corporate Affairs and other teams to ensure messaging consistency and where needed alignment with corporate branding.
  • Develop and oversee influencer and ambassador programs, cultivating authentic agent voices and champions.
  • Monitor, moderate, and partner with community management to respond to social engagement, fostering community and mitigating reputation risks.
  • Track and report performance metrics (engagement, reach, sentiment, recruitment, pipeline contribution) to guide optimization.
  • Collaborate with creative services to build reusable, branded templates and toolkits for agent use.
  • Partner with multicultural marketing leads to ensure content reflects World Financial Group’s and Transamerica Financial Advisors’ diversity and inclusivity.
  • Support field leaders with content strategies that amplify recognition events, campaigns, and local initiatives.
  • Coordinate with PR and content teams on integrated push/pull content that drives trust and transparency in World Financial Group and Transamerica Financial Advisors.
  • Provide training and support to agents on compliant social media use and personal brand building.
  • Work collaboratively with governance and compliance teams to build content for multiple brands in accordance with company standards.
  • Keep current on new technologies, medium updates, and emerging trends/opportunities.

Requirements

  • Bachelor’s degree in marketing or related field, or equivalent experience
  • Eight years of digital communications, social media marketing or related experience
  • Experience managing campaigns or marketing projects
  • Proficient in core content production systems and requirements
  • Proficient in Business Manager on Meta
  • Experience with third-party scheduling, monitoring and social listening platforms like Hootsuite, SproutSocial, Sprinklr or similar.
  • Understanding of advertising on Instagram, building LinkedIn Newsletters, and additional CTA opportunities built natively into social platforms.
  • Experience working with programs like Canva, Adobe Photoshop, CapCut, InShot or similar.
  • Experience with geo-targeted messaging and using UTMs to track performance.
  • Excellent written/oral communication and relationship building skills
  • Ability to think creatively, self-start, plan ahead, and manage multiple projects under tight deadlines.
  • Analytical and problem-solving skills
  • Highly organized with an editorial mindset and ability to build end-to-end plans that incorporate a big-picture mindset.
  • Proficiency using MS Office
Benefits
  • Competitive Pay
  • Bonus for Eligible Employees
  • Benefits Package
  • Pension Plan
  • 401k Match
  • Employee Stock Purchase Plan
  • Tuition Reimbursement
  • Disability Insurance
  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • Employee Discounts
  • Career Training & Development Opportunities
  • Health and Work/Life Balance Benefits
  • Paid Time Off starting at 160 hours annually for employees in their first year of service.
  • Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).
  • Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars
  • Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.
  • Adoption Assistance
  • Employee Assistance Program
  • Back-Up Care Program
  • PTO for Volunteer Hours
  • Employee Matching Gifts Program
  • Employee Resource Groups
  • Inclusion and Diversity Programs
  • Employee Recognition Program
  • Referral Bonus Programs
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital communicationssocial media marketingcontent productioncampaign managementgeo-targeted messagingperformance trackinganalytical skillsproblem-solving skillseditorial mindsetproject management
Soft Skills
written communicationoral communicationrelationship buildingcreativityself-starterorganizational skillsplanningmulti-project managementcollaborationcommunity engagement